ET Rise
12,055.80-63.2
Stock Analysis, IPO, Mutual Funds, Bonds & More

Lifestyle partners Flipkart Group in India to sell its private labels online

Walmart-owned Flipkart Group holds a 77% market share or fashion online, as per industry reports, with a rapid growth in tier 2 and 3 cities, according to Rishi Vasudev, senior vice president and group head-fashion at Flipkart.

, ET Bureau|
Last Updated: Aug 08, 2019, 08.29 PM IST|Original: Aug 08, 2019, 05.05 PM IST
0Comments
Others
Flipkart - others
Future Group's own brands across segments--from Koryo in electronics to Lee Cooper, Converse and FBB brands in apparel--have also been launched on Amazon's market place earlier this year.
BENGALURU: Department store chain Lifestyle International, has partnered ecommerce firm Flipkart Group to sell nearly a dozen of its private labels on online marketplaces including Myntra and Flipkart, that has a combined consumer base of 160 million.

“Recent insight shows that a lot of new customers are coming to fashion first through online and then offline,” said Vasanth Kumar, managing director of Lifestyle International owned by Dubai-based Landmark Group. “Our current online and offline distribution is to 44 cities in India. With Flipkart’s pan-India reach covering all segments, psychographics, demographics and geographical sectors, this partnership can leapfrog us into the ecommerce space and get us a double-digit growth faster. We are looking at atleast a 15% contribution to our business over the next five years,” added Kumar.

At present, their online channel delivers 2-3% of their total business. Lifestyle's private brands include Ginger, Melange and Forca. Walmart-owned Flipkart Group holds a 77% market share or fashion online, as per industry reports, with a rapid growth in tier 2 and 3 cities, according to Rishi Vasudev, senior vice president and group head-fashion at Flipkart.

“We will offer Lifestyle’s products as a first stage. Then as a strategic partner we will keep exploring opportunities to look at other beneficial arrangements like consumer engagement and loyalty programmes,” added Vasudev.

Shoppers Stop already has a similar partnership with Amazon, which also owns about 5% in India’s oldest departmental chain. Future Group's own brands across segments--from Koryo in electronics to Lee Cooper, Converse and FBB brands in apparel--have also been launched on Amazon's market place earlier this year.

Also Read

Walmart, Flipkart invest in Ninjacart

Walmart, Flipkart invest in Ninjacart

Sachin Bansal bets Flipkart fortune on banking services

Flipkart piloting fresh fruits & vegetables delivery in Hyderabad

Flipkart tightens returns policy on rising frauds

Comments
Add Your Comments
Commenting feature is disabled in your country/region.

Other useful Links


Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service