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Mumbai-based mobile interactive platform Plop raises undisclosed investment

Plop breaks across multiple mediums – text, video, audio, simulations and role-playing to bring the next level of interactive content experience, at the cusp of content and gaming.

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Last Updated: Apr 08, 2020, 04.10 PM IST
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Plop was previously incubated at IIM Bangalore and is also a part of the Goldman Sachs Startup Program.
MUMBAI: Mobile interactive platform Plop on Wednesday today announced that it has raised an undisclosed round of funding led by Better Capital, Hari Balasubramanian’s EaSyndicate on LetsVenture, and angels Rohit Chanana (ex-President HeroCorp), Jayant Kadambi (serial entrepreneur and Silicon valley investor) and Sunilkumar Singhvi (MD South Handlooms). A number of executives from the OTT and gaming domains have also participated via the syndicates. The startup was previously incubated at IIM Bangalore and is also a part of the Goldman Sachs Startup Program.

Plop breaks across multiple mediums – text, video, audio, simulations and role-playing to bring the next level of interactive content experience, at the cusp of content and gaming. The bite-sized stories are a new form in the interactive fiction market, which is mostly crowded with role-playing games that don’t fully cater to the mobile-only market.

Founded by IIMB alum - Anushka and ISB alum – Vineet, Plop is a global product with over 50% of their users coming from North America, and rest from Europe and Asia (including India). Plop has experienced an over 400% rise in its user activity especially from the United States and United Kingdom,. Plop has seen a 800% increase in its in-app purchases.

A new use case that has arisen during this lockdown is that Plop is becoming a platform for Europeans especially from Germany, Netherlands and France to learn conversational English.

Shetty, said in a statement, “We believe we are re-introducing storytelling to the youth. We aim to be the first global platform for immersive story-telling on which writers and even traditional publishing houses around the world could create and monetize their interactive fiction.”

The funding will mainly be utilised to broaden the content catalogue by on-boarding world class creators.

Vaibhav Domkundwar of Better Capital, said in a statement, “We believe short form interactive content format is the future and Plop is enabling just that. Plop’s interactive story writing platform is enabling writers to create highly engaging content that users are not only consuming but also paying for."

Plop stories unfold in the form of conversations on a chat-like interface and are interlaced with multimedia elements like pictures, GIFs, voice notes.
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