Ola unveils self-drive car-sharing service ‘Ola Drive’
Ola Drive enables users to design their own package, controlling everything from the number of kilometres and hours to fuel inclusion and the ride-hailing firm intends to host a fleet of 20,000 cars for the service by 2020.
All Ola Drive cars across segments will come equipped with Ola's connected car platform 'Ola Play', enabled through a 7-inch touchscreen infotainment device, and will include GPS, media playback, and Bluetooth connectivity. Users will also have access to the platform’s support and safety features such as a 24/7 helpline, emergency button (which prompts an immediate call from Ola’s dedicated safety response team) and real-time tracking. The service will also include roadside assistance, to ensure a reliable, secure and comfortable driving experience.
Arun Srinivas, Chief Sales and Marketing Officer at Ola, said in a statement, “We are very excited to launch the Ola Drive category to consumers, a big step towards building a holistic shared mobility landscape in India. India’s car-sharing market has immense potential and opportunity, which is yet to see a large-scale investment in technology and operations to make the model viable.”
He added, “In the first phase of its roll-out, Ola Drive will be offered as a short-term self-drive car-sharing service as we look to introduce long-term subscription, corporate leasing, and more options in the times to come."
Ola will introduce the service to users in Bengaluru through pick-up stations located across different residential and commercial hubs. Users can choose to book a car of their choice for as little as two hours to as long as 3 months by paying a security deposit starting at Rs 2000.
Ola conducted research with individuals with different driving experience levels to get an understanding of their preferences. The insights helped Ola to procure user-preferred car models, enable high-quality repairs and maintenance structures.