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Payback in talks with grocery, cab hailing, OTT platforms

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“We are looking at high-frequency transaction segments and are in active discussions with brands in grocery, food-delivery, cab hailing, travel and OTT and streaming platforms,” Payback managing director Gautam Kaushik said.
NEW DELHI: Loyalty program platform Payback is in talks with multiple high-frequency transaction segments to step up its user base which has now crossed over 100 million customers, company officials said.

“We are looking at high-frequency transaction segments and are in active discussions with brands in grocery, food-delivery, cab hailing, travel and OTT and streaming platforms,” Payback managing director Gautam Kaushik said.

The announcements will be made over the coming quarters. “This is in step with our focus on increasing engagement frequency of our members and new enrolments on the platform. This will increase the partner network and deepen customer engagement,” he said.

According to Payback officials, the platform has a GMV exceeding Rs 1 lakh crore, with a sales increase of 7.5% in the previous year. In India for a decade, Payback follows a calendar year.

Kaushik said shopping ticket size values for Payback members were 45%-55% higher compared to non-members, up from 25% in 2016-17.
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