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This startup creates a legacy for you after death, Anand Mahindra shows keen interest

The New York Times story, published by ETRise, seems to have clicked with the readers, with most calling it a wonderful idea.

ET Online|
Updated: Jun 14, 2019, 09.49 AM IST
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Startup enthusiasts can perhaps take note to embrace an idea that could be a potential game-changer in a sector overlooked by most. (Pic: Better Place Forests/Facebook)
This startup is breaking all ground, perhaps literally so. In a wooded area south of Silicon Valley, Better Place Forests, drawing from its name, is paving way for a better graveyard. Sandy Gibson, CEO of the 45-member team Better Place, who lost his parents when he was very young still cringes at the memory of their grave site. He remembers visiting their grave back in 2015, sparked by a renewed motivation to quit his marketing automation job and create something better.

The company aims to redesign the overall end-of-life experience in a way that makes you give back even after death. Better Place is purchasing forests, taking care of conservation elements to prevent land from being developed and then allowing people to get their cremated remains mixed with fertiliser and fed to a tree of choice.

Costs can vary ranging from $3000 to upwards of a steep $30,000 depending on the species of the tree chosen. Compare this with costs for a traditional funeral and plot burial in the Bay Area which, as per estimates, could hover anywhere between $15,000 to $20,000. The New York Times story, published by ETRise, seems to have clicked with the readers, with most calling it a wonderful idea.

Read the Story: Can trees be your final resting place?

The idea also seems to have struck a chord with Indian investors. Mahindra Group Chairman Anand Mahindra, quoting a tweet from ETRise, was gung ho about building such a legacy. “What a wonderful idea. The majority of Indians choose cremation anyway, and if our final act is to help a tree grow, I can’t think of a more appropriate legacy to leave behind. I hope someone will emulate this startup. I’ll happily invest,” he tweeted.


Startup enthusiasts can perhaps take note to embrace an idea that could be a potential game-changer in a sector overlooked by most.

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