Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
12,086.70114.9
Stock Analysis, IPO, Mutual Funds, Bonds & More

UberEats to ride with its main app in India

The move will give customers an option to pick Rides or Eats with equal visibility — a prominent way to direct a rides customer to order food.

, ET Bureau|
Sep 06, 2019, 08.10 AM IST
0Comments
Getty Images
Uber-Eats
The move also indicates that the company plans to actively cross-sell different properties, beginning with nudging its riders to also become eaters.
BENGALURU: Uber has started testing a new super-app interface in India that integrates food delivery and ride hailing, multiple people familiar with the matter said. This will give customers an option to pick Rides or Eats with equal visibility — a prominent way to direct a rides customer to order food. The push to make Eats as prominent as rides comes just months after talks to sell its India food delivery business to Swiggy fell through.

The move also indicates that the company plans to actively cross-sell different properties, beginning with nudging its riders to also become eaters.

Uber plans to launch the revamped app, which is currently in test phase, by early next year in India, and upsell a combined subscription service to customers. This is expected to ensure retention for both businesses and lower customer acquisition costs. “The intent is to convert riders into eaters, and increase revenue and frequency per customer,” said one person aware of the plans. It is also in line with Uber’s platform approach, a global initiative at the San Francisco-based company.

Also Read

Zomato frontrunner to acquire UberEats

UberEats India devours firm's global numbers

Zomato, Swiggy, UberEats reduce discounts as food delivery market grows cold

Competition eats into UberEats commission, 4% decrease on-year

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Other useful Links


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service