Vir Sanghvi invests in product review startup Mishry
Mishry is a verdict-driven platform that recommends best buying options for categories like groceries, snacks, dairy products and kitchen appliances like blenders, microwaves, refrigerators, air fryers, etc.
The startup aims at filling the gap between consumers and the right products to buy in the kitchen & dining space.
Sanghavi, founder, EazyDiner, said in a statement, “Reviews are getting more and more acceptance across the world – more so pre-sale reviews, which by default are research and expert-driven. While consumers in the Tech and Auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the Food space. I am glad Mishry is doing that.”
Tanu Ganguly, Founder, Mishry.com, said in a statement, "Everything we bring into our kitchen has an impact, one way or another,on the health of our family. If we can check the features of a smartphone five times before we buy it - why don't we do the same for the biscuits, juices, or dairy products we buy? The seed money we have raised for now will be used to ramp up content and cover the maximum ground over the next few months."
Apart from this, Mishry has also raised undisclosed seed investments from two fintech industry leaders- Rajiv Garodia, Global Head of Real Time Payments, Visa and Kiran Shetty, CEO & Regional Head- Swift India.