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Vir Sanghvi invests in product review startup Mishry

Mishry is a verdict-driven platform that recommends best buying options for categories like groceries, snacks, dairy products and kitchen appliances like blenders, microwaves, refrigerators, air fryers, etc.

ET Online|
Updated: Aug 19, 2019, 11.28 AM IST
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The startup aims at filling the gap between consumers and the right products to buy in the kitchen & dining space.
NEW DELHI: Veteran journalist Vir Sanghvi has invested in product review startup Mishry.com. The firm is based out of Gurgaon and is a content destination that reviews products in the Cooking and Dining space. It is a verdict-driven platform that recommends best buying options for a range of categories like groceries, snacks, dairy products and kitchen appliances like blenders, microwaves, refrigerators, air fryers, etc.

The startup aims at filling the gap between consumers and the right products to buy in the kitchen & dining space.

Sanghavi, founder, EazyDiner, said in a statement, “Reviews are getting more and more acceptance across the world – more so pre-sale reviews, which by default are research and expert-driven. While consumers in the Tech and Auto sectors have enjoyed expert-driven reviews all along, nothing like this existed in the Food space. I am glad Mishry is doing that.”

Tanu Ganguly, Founder, Mishry.com, said in a statement, "Everything we bring into our kitchen has an impact, one way or another,on the health of our family. If we can check the features of a smartphone five times before we buy it - why don't we do the same for the biscuits, juices, or dairy products we buy? The seed money we have raised for now will be used to ramp up content and cover the maximum ground over the next few months."

Apart from this, Mishry has also raised undisclosed seed investments from two fintech industry leaders- Rajiv Garodia, Global Head of Real Time Payments, Visa and Kiran Shetty, CEO & Regional Head- Swift India.

Also Read

Vir Sanghvi launches restaurant & concierge services platform EazyDiner

Vir Sanghvi-backed EazyDiner raises US$ 3 million fresh funding for expansion

Vir Sanghvi quits NewsX

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