Partnerships

IBM Cloud fuels Happiest Mind’s Digital Content Monetization platform and how!

Changing consumer behavior and expectation is driving a massive transformation in the way content is being consumed. The demand for instant access - anytime, anywhere - is now met with an inside-out digitization of content. During the pandemic, video streaming platforms alone have seen a 113% rise in the number of average users. From a business standpoint, it is important to note that 75% of CEOs consume content on mobile devices, and 91% end up sharing high-quality digital content with others. So, digital content augments the outreach of its source company several times and gives the brand higher visibility.

Happiest Minds has always been quick to realize the power of digital. It wanted to be a trailblazer in the content digitization journey by bringing in new digital solutions and services, using which companies can turn their traditional content into new revenue streams. With IBM as its technology partner of choice, the company was able to actualize this potential.

Nurturing new revenue streams through digital solutions
Happiest Mind’s Digital Content Monetization (DCM) platform– built on IBM Cloud – is a Software-as-a-Service (SaaS) platform. DCM enables digitization, monetization of content and delivers it to the right audience in highly engaging ways.

Some of the key features of DCM:

  • A digital user portal with intuitive features like real-time polling, interactive charts, snipping, social sharing, audio-visual content, and AI and ML-powered knowledge bots
  • Dashboards with real-time insights and analytics into user behavior and content consumption
  • Business process automation, with system integrations and the ability to co-create new digital products and go to market faster
  • A host of other capabilities that transform the customer experience and generate new revenue streams
DCM operates on a pay-per-use model, sidelining any hidden costs. It requires no major CAPEX, hardware investment, or infrastructure/software management overhead. Customers can quickly adopt the platform and reduce the time to market of their digital products.

IBM Cloud as the technology partner of choice
Content digitization platforms, like other cloud-hosted applications, require robust internal infrastructure support. Traffic monitoring and management are also critical to the success of digital content platforms, especially as the number of users increases. The platform must be able to automatically scale itself to handle the increase in user base, with 24x7 availability. The need to launch apps speedily and securely is also a key requirement.

IBM helped meet the above requirements with its suite of advanced cloud services - IBM Cloud Foundry , IBM Cloud Object Storage and IBM Cloud database solutions . Company’s extensive Platform-as-a-Service and Infrastructure-as-a-Service capabilities eliminated the need for an infrastructure operations team to support the DCM platform. The state-of-the-art databases, search engines, and AI and machine-learning capabilities (with Watson) enable Happiest Mind to bring products faster to the market.

Innovative digital solutions + powerful underlying technology results
The success of the DCM platform is evident from its customers’ satisfaction. Global market research analyst firms using DCM platform, over the last four years, have reported a significant growth in key areas. The results:

  • 10% increase in new customers
  • 20% increase in customer renewals
  • 25% increase in sales
  • 20% in revenue growth
  • 25% increase in new product and feature releases year-on-year.
The company is currently exploring additional IBM Cloud solutions, including the AI capabilities of IBM Watson . With IBM as its technology partner, Happiest Minds continues to disrupt the technology space, improve developer agility, and enhance the customer experience.

Learn more about IBM Cloud Foundry , IBM Cloud Object Storage , IBM Cloud database solutions , IBM Cloud Internet Services , and IBM Watson .