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Nokia launches marketing blitz to push Lumia phones

The largest mobile handset maker Nokia today launched an advertising and marketing blitz to push its Microsoft Windows-based smartphones Nokia Lumia.

PTI|
Updated: Dec 13, 2011, 10.47 PM IST
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MUMBAI: The largest mobile handset maker Nokia today launched an advertising and marketing blitz to push its Microsoft Windows-based smartphones Nokia Lumia.

"This will be the biggest advertising and marketing blitz that Nokia India has launched for any product so far. Its called Amazing Everyday, and very soon you will see Jet Airways aircraft painted and branded with Nokia Lumia colours. We will also do the same with cars, taxis and buses," Nokia India Western regional general manager Prashanth Mani told reporters here.

However, he refused to answer any questions about Nokia's reported plans to launch a tablet in 2012, despite French publication 'Les Echos' recently quoting Nokia France head Paul Amsellem saying, "in June 2012, we will have a tablet that runs on Windows 8".

Nokia India is working closely with telcos for special price 3G data packages to be bundled along with its Lumia smartphones.

"We are talking with all leading telecom service providers to bundle special 3G data packages with these smartphones in a month or two. Besides this, we have also trained 12,500 people all over the country to provide assistance to consumers. We are also working with 1,000 developers across India to develop smartphone applications using the Microsoft Windows Mango 7.5 platform," Mani said.

Despite using the Mango platform, Nokia intends to have phones running both 'Belle' and 'Anna' versions of its proprietary Symbian operating system, at least until 2016, he said.

"It is a dual platform strategy that we are following at present. We will continue to use Symbian until 2016. We went for a long term relationship with Microsoft Windows, because Google purchased Motorola, leaving out other smartphone players," he said.

Nokia plans to target young people between 22 years and 24 years with its Lumia smartphones. "We intend to target young working people, who are in their very first jobs. Our marketing campaign is intended to target young people," he said.

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