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6 million customers to get their JioPhone in next few days

Jio had earlier said that it aims to deliver 100-150 million phones in the next six months (five million a week), but was bracing for competition from other feature phone makers as well.

, ET Bureau|
Updated: Sep 22, 2017, 07.09 PM IST
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Jio Phone
The mass-market phone that is being offered for free effectively — the company takes a three year interest-free refundable deposit of Rs 1,500
MUMBAI: Reliance Industries’ (RIL) JioPhone will be available in next few days to roughly six million customers who have pre-booked the device, said people familiar with the matter.

They added that the second phase of pre-orders for the 4G feature phone should start around the same time as well.

Reliance Jio or RIL did not respond to query sent by ET.

The Mukesh Ambani-owned company’s 4G feature phone is expected to be the next big disruptor in the telecom industry, which for the past four quarters, has been engulfed in a brutal tariff war that has eroded revenues and profits of older players.

Jio had earlier said that it aims to deliver 100-150 million phones in the next six months (five million a week), but sources close to the firm had said it was bracing for competition from other feature phone makers as well. ET had reported earlier that the first lot of phones would be delivered during the Navratri festival, which started on September 21.

The first round of booking was opened on August 24 and was closed on August 26 after the demand far exceeded the availability of five million phones a week. Besides, more than 10 million consumers are waiting to place an order. Customers can book JioPhone by paying an advance of Rs 500.

The mass-market phone that is being offered for 'effectively free' — Jio takes a three year interest-free refundable deposit of Rs 1,500 — is key to Jio's bid to quickly scale up its nearly 130 million user base by targeting the 500-million feature phone customers. The phone will be distributed on a first-come, first-served basis through Jio retailers, multi-brand device retailers and the network of Reliance Digital stores.

With voice free for life, a JioPhone user will get the benefit of unlimited SMS service and half a GB of data a day for Rs 153 a month, which is about one-thirtieth the price of data in the market, and access to various Jio apps.

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