Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
12,058.9087.1
Stock Analysis, IPO, Mutual Funds, Bonds & More

Samsung claims 72% premium market share in August; launches India’s costliest phone, Galaxy Fold

Korean handset maker Samsung has launched the world’s first foldable smartphone, Galaxy Fold in India at Rs 1,64,999.

, ET Bureau|
Oct 01, 2019, 10.54 PM IST
0Comments
Agencies
galaxy-fold
Samsung’s Singh said that the Galaxy Fold has been developed over eight years following the debut of Samsung's first flexible display prototype in 2011.
NEW DELHI: Korean handset maker Samsung has launched the world’s first foldable smartphone, Galaxy Fold in India at Rs 1,64,999. Confident of getting traction from luxury-end of the market, Samsung will make the device available in the offline market before Diwali.

The handset maker, citing GFk data, claimed 72% value market share in the month of August in Rs 40,000 and above segment.

Ranjivjit Singh, Chief Marketing Officer, and Senior Vice President – Mobile Business, Samsung India, told ET that India is among very first few markets to see the commercial availability of the new device, which has only been launched in the US and South Korea.

The latest smartphone is probably one of the most expensive ones in the Indian market. In comparison, the 512GB variant of Apple's latest iPhone 11 Pro Max is priced at Rs 1,41,900, while iPhone 11 (512GB) is available for Rs 1,31,900, as per Apple's India website.

“There is a segment of consumers that want to go for it…the device falls under the luxury-end of the market…there’s a meaningful innovation which this device offers. The device will create a new category in the market,” Singh said, adding that Samsung is getting into uncharted territory with the new phone.

Analysts believe that the latest device will remain extremely niche in India, but could be positioned as a device for business users.

“This product will remain extremely niche as regards market potential. But what is more important is that it will help Samsung regain its technology stature. An OEM like Samsung is expected to be a trendsetter, and with Galaxy Fold, it gets positioned rightly so,” Faisal Kawoosa, founder analyst at TechArc said, adding the Galaxy Fold will not be a device which will create a buzz in terms of units sold.

Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR said that the Galaxy Fold posits a whole, new future for where device form factors will evolve into. “The first-generation Galaxy Fold will find favour with the early technology adopters, despite the steep price,” he added.

Samsung’s Singh said that the Galaxy Fold has been developed over eight years following the debut of Samsung's first flexible display prototype in 2011.

The device will be available in 35 cities across select 315 outlets, including the iconic Samsung Opera House in Bengaluru and multi-brand outlets. It will be available for pre-booking on Samsung's online store.

Consumers buying "Galaxy Fold" will get their device delivered to them through a concierge, along with a dedicated 24x7 expert on call. Each device comes with Galaxy Buds in the box and "Aramid Fiber" case made of fiber which has a high capacity to withstand pressure.

In its standard form, Galaxy Fold offers a 4.6-inch screen experience for normal day-to-day task but once unfolded, it transformed into a 7.3-inch form factor as the plastic OLED (P-OLED) display can bend like a book.

Ram said that it Samsung were to position the Fold as a stylish and secure enterprise productivity tool, it will find favor with businesses operating an always-on work environment.

“More importantly, the large 7.3” screen on the Galaxy Fold holds immense potential for multi-tasking,” Ram said.

Also Read

Samsung sets up innovation lab at IIT Guwahati

IIT Guwahati gets Samsung Digital Academy

Slowdown no worry as Samsung growing across channels: Samsung mobile business VP

Samsung may switch on TV production in India

Samsung to take Galaxy M smartphones offline

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service