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Xiaomi, Samsung market share rises, Realme slips

Xiaomi and Samsung increased their respective market shares after the festive season from September till November 2019, while BBK Electronics-led Realme became the only brand which lost significant market share for the same period, according to IDC data.

, ET Bureau|
Last Updated: Jan 21, 2020, 11.31 AM IST
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NEW DELHI: Xiaomi and Samsung increased their respective market shares after the festive season from September till November 2019, while BBK Electronics-led Realme became the only brand which lost significant market share for the same period, according to IDC data.

Realme’s shipments peaked in September — the festive month — with 16.74% market share, but declined drastically in November and December with 9.3% and 8.23% market share, respectively, IDC data, exclusively available with ET, showed. Upasana Joshi, associate research manager, client devices, IDC said that that most of the online buying took place around the festive season, which is why Realme being an online-heavy brand saw a jump in September. “Realme’s 80% sales still come from online channel,” she said.

For Xiaomi, the timing was good with the Redmi Note 8 series launch, followed by price cuts which helped the brand. “While the brand has grown after the festive season because they are spread across channels and came up with offers across offline and online channels,” she said.

A Xiaomi spokesperson said that the October-December quarter was good for the company and it sold over one million Redmi Note 8 series in India within a month of its launch. “2020 will also see a refresh of several existing line-ups and a renewed focus on specific product categories,” the spokesperson added. Samsung also managed to increase its market share from 16.19% in September 2019 to 19.85% and 21.08% in October and November, respectively. Its online share also surged from 10.3% in September to 18.77% in November, as per IDC data.

“M30s handset worked extremely well for Samsung in the online space and drove shipments for the brand,” Joshi said. Chinese handset vendor Vivo too managed to revive its overall market share in November at 16.92% from 14.31% in September 2019. It’s online market share reached a high in October at 12.69% but declined in November to 9.58%.

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