As part of the partnership, Tech Mahindra and Fanisko will jointly work towards fast-tracking digital strategy to convert ordinary fan interactions into strategic business opportunities by enhancing fan engagement through hyper-personalization.
Both the companies will leverage social media platforms, data analytics, gamification and interactive Augmented Reality (AR) capabilities to drive new monetization opportunities through mobile applications and social commerce among others.
“Technology will be the key enabler in accelerating digital disruptions and innovation across sectors in a post-COVID world ... we have partnered with Fanisko to enable a complete sports experience for our fans by leveraging next-generation technology. Further, we have jointly worked on bringing this experience to the fans of the India Premier League and Indian Super League teams,” said Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra.
Tech Mahindra will also work with Fanisko to reach wider markets and audiences through comprehensive fan engagement platforms and digital campaigns.
“Digital fan engagement is the future of sports and sports organizations are eager to understand their digital fan base and are prioritizing their efforts to keep them engaged and retained. This presents a great opportunity for us, as our platform not only supports identifying high-value digital fans but also engaging them wherever they are and retaining them through personalized immersive and interactive experiences,” said Sathish Chittibabu, Co-founder and CEO, Fanisko. “Our emphasis on brand activations has proven to add new monetization opportunities for sports organizations.”
The two companies will work together to build the sports ecosystem through various use cases to identify, engage and monetise from a wider fan base.
“This involves co-creating various digital assets based on our core strength in 5G, analytics and digital. Our vision is to provide hyper-personalised and augmented experience to global sports fans and drive brand activations, that can help sports properties to transform into digital properties and monetise on new revenue streams,” said Manish Upadhyay, Head – Global Business Development, Sports Vertical, Tech Mahindra.