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Alibaba unveils new zero-buffer mobile browser version in India

UC Browser 12.0, according to China-based Internet giant, has surpassed 130 million monthly active users in India, and has become sixth-most downloaded mobile app in the country.

, ET Tech|
Feb 07, 2018, 03.28 PM IST
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Agencies
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Video streaming apps consume as much as 65% mobile data and 35% Wi-Fi-based Internet, according to a finding.
Alibaba Mobile Business group’s UC Browser Wednesday launched a new version that allows a low data consumption and zero buffer in India, and reiterated its focus in the Indian market.

UC Browser 12.0, according to China-based Internet giant, has surpassed 130 million monthly active users in India, and has become sixth-most downloaded mobile app in the country.

“We have reached 59% of mobile browser share in 2016, and doing well globally with India becoming largest overseas market outside China,” Shallia Li, Head of UC Browser (International Business) at Alibaba Mobile Business Group said.

StatCounter, a web traffic analysis platform, however, ranked the Chinese company at top with 43.27% mobile browser market share in India as of January 2018, followed by Chrome (35.73%), Opera (10.46%), Samsung Internet (2.75%), Safari (2.69%) and Firefox (2.05%).

UC Browser, according to Li, is the fastest-growing mobile browser in India during the last five years.

The company is heavily banking on Indian mobile market with more than a billion subscriptions. In 2017, India overtook the US market in smartphone adoption.

Content consumption on UC Browser, according to the company, has been on a steady rise with browser witnessing 50% growth in page views on news feed from second quarter to fourth quarter of 2017 in India and Indonesia markets.

“With evolving user demands, we are also upgrading our technology. Our data compression technology now provides no buffering video watching experience,” Li added.

Video streaming apps consume as much as 65% mobile data and 35% Wi-Fi-based Internet, according to a finding.

The newer version, according to the company executive, allows better bandwidth efficiency, and users can watch video while downloading.

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