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LinkedIn’s India user base up 24% in a year to 62 million

India has cemented its position as the second largest market for LinkedIn, the Microsoft-owned professional-networking firm, with a 24% jump in its Indian user base in the past one year, taking the total to over 62 million users, second only to US.

Last Updated: Dec 04, 2019, 11.45 AM IST|Original: Dec 04, 2019, 11.45 AM IST
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MUMBAI: India has cemented its position as the second largest market for LinkedIn, the Microsoft-owned professional-networking firm, with a 24% jump in its Indian user base in the past one year, taking the total to over 62 million users, second only to US, the company’s home market.

“India is the second-largest market after US and the biggest in the Asia Pacific region. We also have roughly over a half a million companies, and half a million active jobs posting on the platform from India. We have grown 20X since launching in India, which is phenomenal, and specifically we have doubled our member base in the last four years,” Ashutosh Gupta, LinkedIn’s country manager for India (pictured), told ET Currently, LinkedIn employs over 1,100 people across its three offices in India — Mumbai, Bengaluru and Gurugram, with a fullfledged R&D team in Bengaluru focussing on developing products for Indian and global market.

The first made in India product, LinkedIn Lite, has already been launched in over 60 markets and crossed 10 million downloads.

After talent and marketing solutions, the company has added learning and sales as two otherservice offerings.

A key factor for corporates adopting LinkedIn is its ability to reach the targeted audience, while the B2C segment has been driven by the people looking for outcomes like jobs or building networks.“I think our value proposition has resonated with the people. The size and scale of our network makes it really effective. Young people are constantly thinking about moving ahead in life and we have maximum amount of job openings,” he added. Going forward, LinkedIn’s focus is going to be on bridging the “network gap”.

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