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RuralShores to set up rural BPO at GMR's Kakinada SEZ

RuralShores has signed an agreement with GMR group to set up its rural BPO unit at SEZ of the infrastructure firm coming up at Kakinada in Andhra Pradesh.

, ET Bureau|
Updated: Nov 03, 2012, 07.59 PM IST
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HYDERABAD: RuralShores, one of India's largest rural business process outsourcing (BPO) firms, has signed an agreement with GMR group to set up its rural BPO unit at the special economic zone (SEZ) of the infrastructure firm coming up at Kakinada in Andhra Pradesh.

RuralShores' chief executive officer Murali Vullaganti said the rural BPO centre would create employment to about 200 local youth in the first phase, which in the medium term will be expanded to about 500 jobs. The operations of the first phase of BPO are expected during the coming fiscal year.

Established in 2008 by professionals from IT/ITES and BPO industry, RuralShores currently has 12 BPO centres in eight states, employing around 1,000 people catering to various industrial sectors including banking, insurance, telecom, micro finance, logistics and healthcare.

The Kakinada SEZ's (KSEZ) chief executive officer Madhu Terdal said the GMR group entity will provide world class infrastructure including digital connectivity to the posed rural BPO unit. "The youth from villages in and around KSEZ would be provided basic training by GMR Varalakshmi Foundation, the corporate social responsibility arm of GMR group, to improve their employability in the rural BPO."

Rural BPOs are an effort aimed at percolating the country's strong position in BPO industry away from the established Metros and the Tier II cities to rural areas that have good quality manpower. Rural BPO firms such as the Bangalore-headquartered RuralShores claim to have proved that with proper training, youngsters in rural India can perform in a BPO as effectively as their urban counterparts and in a far more cost-effective manner.

GMR, in a statement, said the rural BPO unit is a part of KSEZ's inclusive development programme, targeted at providing sustainable employment options to the population living in the villages around the SEZ.

Further, GMR said KSEZ would develop a Marine Processing Zone spread over 100-150 acres, to cater to the Indian as well as Overseas companies. The infrastructure firm expects 3-4 marine processing units to commence operations over the next 12-18 months, attracting investments of about Rs 100-150 crore, providing employment to around 1,500 local people.



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