Reliance plans to rope in kirana stores as franchise partners for JioMart

Kolkata: Reliance Retail will exit direct sale of packaged food, grocery and FMCG goods on its e-commerce platform JioMart by roping in kirana stores as franchise partners that will sell these products to consumers in their respective neighbourhoods. This marks a shift in strategy that differentiates it from other big online grocery platforms such as Big Basket, Amazon and Grofers.The kiranas will source goods from Reliance or elsewhere, said