'The Kim Kardashian Principle' author on hate being a 'status symbol' and why shameless sells
Author Jeetendr Sehdev says that he is living and breathing the KKP.
When Sehdev was a Mad Man
I was at Harvard and I remember Martin (Sorrell) coming to campus and wooing us with the creative world of advertising and marketing communications. We had a great chat about the industry and I was immediately hooked. Besides, I had already worked in banking and consulting so what else was there to do?
The good, bad and ugly ad times
The best times were building some of the most iconic brands in the world like American Express, Mars and Dove. The worst times included having to deal with the ignorance of an industry that lacks diversity. The ugly… hmmm… I distinctly remember making someone cry. I still feel bad about it but all's fair in love and war, especially amongst a group of passionate people!
From adland to La La Land
I felt my learning curve had plateaued and I wanted a larger platform to influence change and an opportunity to speak my mind. I also wanted to run my own show. I'd always been fascinated with Hollywood and celebrities so I started creating the area of celebrity branding. The world media became increasingly interested in my opinion on everything from Britney Spears to Burberry, so working in the media was a natural progression.
Turning Kim Kardashian and her rear into a marketing principle
Kim's a pioneer, a cultural phenomenon, a force to be reckoned with and a new world leader. Every CEO should be paying close attention to how she's cultivating a millennial following and transforming the world. On a personal note, I believe in freedom of expression and equal rights for all. I was intrigued by her antics, felt liberated by her cultural leadership, and wanted others to feel free to live their lives too - without judgment.
Stodgy brands stuggling to connect with digital natives could use a dose of of KKP
Don't traffic in shame or continue to appeal to the lowest common denominator. Playing it safe is risky business today. Show us what you really think and feel. Break through by expressing yourself and your honest point of view.
Applying the KKP to your own life
I'm not blonde, I'm not 23 and I'm the world authority on celebrity. I hope this shows that I'm living and breathing the KKP, and blazing my own trail in Hollywood!
On haters and headlines like this one on Jezebel: 'The Kim Kardashian Principle Is a Depraved Bible for the Trump Age.'
Hasn't Gawker media filed for bankruptcy yet? Hate today is a status symbol and a legitimate form of engagement. It means you've struck a nerve and got people to think, and that's exactly what I'm interested in doing - provoking thought. My book is an expression of who I am and what I'm seeing, thinking and feeling. I'm not condoning a particular way of life or endorsing a particular political party; I'm just presenting my perspective on what sorts of images, products and ideas are breaking through and encouraging the reader to make up their own mind.
Branding lessons from leaders Trump and Trudeau, Modi and Macron
Ideas today need to be you-centric, not audience-centric. Some of our strongest leaders are polarising. Consumers are too savvy to fall for contrived party lines from spin doctors. Be open and transparent about what you believe and empower your audiences to decide whether they agree. Our new world leaders are more fearless and unashamed than before. Fortune favors the bold, today more than ever before.
The next chapter
I can't wait to share what's next with my fans. I would like to take a vacation given I haven't had one in eleven years. So maybe Bora Bora. Any takers?