A celebration of individuality: Adidas unveils VRCT jacket with a customisable badge
Its launch saw Swapna Barman, Dipika Pallikal and Simranjit Kaur in attendance.
What makes Adidas Yeezy the 'Lamborghini of shoes', Kanye West reveals
The rapper shared details about the process behind creating Yeezy shoe...
Sneaker magic: Ace the athleisure look with Nike, Fendi & Puma
Sneaker craze is everywhere, and you need a pair of kicks that pack a punch.
Decathlon overtakes Adidas, Nike in sports gear retailing
With 70 large, warehouse-like stores, Decathlon's product pricing is about 30-40% lower than competing products.
Adidas founder’s family office seeks partner for sports tech fund
However, just running an accelerator programme was too modest for ADFO, said Bente. “We realised that there are more opportunities and this space is not disrupted, yet.”
Adidas Ultraboost 19 reveiw: Comfortable, premium shoes at Rs 16,999
The Boost capsules are as much a style statement as they are functional.
Asics Metaride review: Offers unorthodox running technologies, excellent comfort & unique design
Like most performance shoes, this one too has a knit upper for comfort and breathability.
How SMBs can leverage celebrities in the era of digital and disruption
Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.
It's a goldmine, not a landfill: This Italian entrepreneur uses garbage to make upscale accessories
Giulio Bonazzi's company uses Econyl, recycled thread to make clothes.
Adidas elevates India head Dave Thomas, assigns him to look emerging markets
He is replacing Martin Shankland, who has been elevated to the Adidas executive board responsible for global operations effective.
A gift from Adidas: Swapna Barman gets customised shoes to fit 12-toed feet
Barman was born with six toes in both feet which made it difficult for her to fit into regular shoes.
Skechers buys Future Group's 49% in joint venture for independent run
While the company didn't disclose the deal size, officials said Skechers paid nearly Rs 580 crore for the 49% stake that it doesn’t hold in the JV.
Puma edges past rivals in India sales to emerge as top sportswear brand
Puma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a year ago.
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