Out of the closet: Tyre brands plan to move to interesting advertising
If bank and plywood brands can create compelling, memorable and interesting advertising then why not tyre brands? Ceat is attempting to kick-start its ride in the midst of a downpour
Advertisers make beeline for ICC Champions Trophy
Although some media industry analysts said advertisers' response were a "bit lukewarm", bro...
GroupM’s youth executive committee decoded
The media planning and buying company has made some employees, all under 30, a part of its Youth Executive Committee.
Rory McIlroy joins Tiger Woods; becomes bigest star in golf
Rory McIlroy has joined Tiger Woods, Roger Federer & Rafael Nadal as a sporting great. Now the world will be watching him as McIlroy learns to handle the tough job of being the biggest star in golf.
Rory McIlroy stalks leaders at PGA Championship
Rory McIlroy is one stroke behind co- leaders Lee Westwood, Ryan Palmer and Kevin Chappell after the first day at golf's PGA Championship.
Bridgestone's profit jumps 64 pc on brisk global tire sales
Bridgestone, the world's largest tire and rubber products maker by sales, reported a 64 per cent jump in profit Thursday for the first nine months of this year on the back of brisk sales of tires.
Bridgestone Corp to invest $11 bn over 5 years
Bridgestone Corp, Japan’s largest tyre maker, will invest 1.3 trillion yen ($11 billion) over five years from 2008 to boost output around the world to meet increasing demand, the Nikkei newspaper said on Saturday.
Rubber rises from 3 year low amid debate on export cap
Rubber rallied from the lowest level in almost three years before a meeting of the world's top three producers to consider export cuts.
Madhya Pradesh sets out to attract investment
A Madhya Pradesh delegation led by its chief minister and industries minister is touring major cities in India to attract investment into the state.
Nimbus Sport likely to raise Rs 50 cr from WSH
Nimbus Sport has managed to raise over Rs 18 crore from television advertising and on-ground sponsorships from its World Series Hockey (WSH) 2012 event.
WSH ropes in Vodafone, Seagrams as sponsors
World Series Hockey has roped in Vodafone and Seagram's Imperial Blue as sponsors of the event featuring eight franchise teams and 59 matches.
Govt clears Bridgestone FDI proposal
The government on Monday approved FDI worth Rs 92 crore, in a diverse range of projects from the manufacture of pneumatic tyres of rubber, setting up of a power plant to software development, consultancy and services.
Tyre price hike buzz by 10-12% drives Apollo
While the world's leading tyre and rubber company Bridgestone has already hiked prices by 9% in Asia and Canada, the Indian company is likely to follow suit.
IPL advertising rates hit record high on World Cup win; Chennai Super Kings, Mumbai Indians, Delhi Daredevils at the top
Brands wanting to associate with the tournament are coughing up 25-30% more and, in some cases, even double compared to rates last season.
Toyota recalls Lexus cars in Japan, US to follow
Toyota Motor Corp. began a recall Friday of 4,509 Lexus cars in Japan because of a computer problem affecting the model's steering system, with a similar recall to follow in the U.S.
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