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Ecomm calling: Shoppable ads pop up on TikTok

Tapping on the video advertisement pushes users to a microsite experience where they can browse and shop while still being on the TikTok app. TikTok had rolled out this format in the US a few months back.

VCs bet on startups that use regional languages to access next 100 million users

Some of these platforms are also leveraging the bargain-hunt...

Startup nation: Indian startup founders reveal important new trends

Entrepreneurs are maturing in their mindset. What are the yardsticks they...

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