Ecomm calling: Shoppable ads pop up on TikTok
Tapping on the video advertisement pushes users to a microsite experience where they can browse and shop while still being on the TikTok app. TikTok had rolled out this format in the US a few months back.
VCs bet on startups that use regional languages to access next 100 million users
Some of these platforms are also leveraging the bargain-hunt...
Startup nation: Indian startup founders reveal important new trends
Entrepreneurs are maturing in their mindset. What are the yardsticks they...
The bond that keeps promoters of Emami together
No one is sure today, how the brand name Emami was found. “In Italian, amami, means ‘love me’,” says Goenka, hinting that the brand found its mojo as an afterthought.
Pack your bags for Tungareshwar, Conoor and make the most of the upcoming month's extended weekends!
Tungareshwar is a mountain plateau situated between Virar and Vasai, an hour's drive from Mumbai.
Agrarian celebrations like Jallikkattu and Kambala matter to India’s youth
Ready to nurture and take advantage of this perceived sense of grievance and to use it to their advantage are politicians.
Illegal pet trade thrives
Waking up to this menace of pet shops operating illegally, Wildlife Crime Control Bureau has now asked the state govts to chalk out a policy to register dealers engaged in pet trade, selling domestic birds & animals across the country.
Most Trusted Brands 2015: Earning the mother's trust is Maggi's key to survival and success
The Indian regulatory authorities, for now, have given a go-ahead to the brand and it has been in a huddle working on a gameplan to reclaim consumer trust.
Why lotus stems from a migratory milieu
Ochiram Passari is a small store near Khar station in Mumbai which sells Sindhi food specialities.
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