Mission Impossible Foods: Plant-based pork & sausage, unveiled at CES, will help you go vegan
Burger King will give consumers their first taste of Impossible Sausage.
Principles of language localization: Not just translation, but cultural naturalization
Companies wanting to appeal to the uber cool, English ...
IPOs worth Rs 50,000 crore to light up Street next year
Interestingly, the returns of the companies that debuted on bourses in 2019 are promi...
Burger King India could be a better treat than McDonald’s franchisee
Burger King’s average capex for each store is ₹2-2.5 cr compared with ₹3.5-4 cr for McDonald’s.
Salt, transfat high in many popular foods: CSE report
Various popular packaged foods brands and fast food such as Lays and Kurkure, Knorr, Maggi, Too Yumm, Domino’s Pizza, McDonald’s and several others were found to have much higher levels of salt than the thresholds set by industry body Food Safety and Standards Authority of India (FSSAI), the CSE report alleged.
Levels of salt, fat in junk foods way higher than proposed thresholds: CSE study
The report names HUL’s Knorr and Nestle’s Maggi, Too Yumm chips endorsed by cricket captain Virat Kohli, Haldiram’s Classic Nut crackers, and samples at McDonald’s, Burger King, Domino’s, Pizza Hut and Subway with excessively high salt levels.
India offers significant multiplier growth over 5-10 years: Dhanpal Jhaveri, Everstone Capital
Investors need to be patient about returns and need to be invested deep and long.
Burger King India files papers for IPO
The IPO comprises fresh issue worth Rs 400 crore and an OFS of up to six crore shares.
The era of fast-food toys is beginning to slowly melt away
To anyone with childhood memories of beloved action figures, this may sound like an act of carnage. But the “meltdown” is intended as a grand environmental gesture. Faced with growing public concern over the proliferation of single-use plastic, Burger King has vowed to stop giving away plastic toys with children’s meals in Britain and has encouraged customers to deposit old toys at the chain’s locations.
Burger King’s India sales up 66% in FY19
The US chain that entered the Indian market in 2014 posted sales of Rs 644 crore in FY18-19 while its losses reduced to Rs 16 crore.
Can marketing be a force for good?
As a new wave of eco-consciousness hits consumers and countries, navigating the lines between people, planet and profits becomes more challenging for marketers.
Everstone infuses Rs 45 crore into Burger King India
Parent group also extends a loan facility of Rs 150 crore; Money to be used to open new stores and refurbish existing ones.
Burger King expansion plan not slowed down; has turned EBITDA positive: India CEO
Burger King, which claims to be the second largest fast food burger chain in the world, said it grew by double digit pace last fiscal and continued double digit pace of growth in April-June quarter of this fiscal.
InterGlobe in talks to buy Burger King’s India franchise
Deal valued at Rs 1,400 crore at advanced stage; rival suitors have backed out due to steep price.
Cannes Lions 2019: How Burger King redefined marketing with its campaigns
According to Marcelo Pascoa, head of global marketing, while traditional advertising does help in getting consumers to the stores, it doesn’t always guarantee sale of products, in this case, burgers.
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