Digital ad spends rose 26% in 2019: DAN report
Data from Dentsu Aegis Network (DAN) showed that digital ad spend climbed 26% last year to reach Rs 13,683 crore. A DAN report also maintained that digital advertising will likely maintain a 27% rate of growth in 2020. Advertising spends on digital media are led by social networking platforms, with the highest share of 28%.
DAN elevates Sidharth Rao to Chairman of Happy mcgarrybowen and Dentsu Webchutney
In his new role, Rao will continue to report to Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond.
Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN
“The media and advertising industry is shifting at a rapid speed and digital is certainly taking charge,” said Ashish Bhasin, CEO, APAC and chairman, India - DAN. “2020 is expected to witness a major change in advertising in India, with digital becoming a bigger medium. In fact, by 2021, its growth should surpass that of print.”
Facebook launches new campaign 'More Together' in India
Focused on the Facebook app, a new consumer marketing campaign called 'More Together' shares stories that highlight the power of connections on the platform, the company said. This is the first such campaign launched by Facebook in India.
Lack of digital measurement is industry’s collective failure: DAN’s Ashish Bhasin
Bhasin, who is also the chairman of Dentsu Aegis Network India, was elevated to the APAC role in September this year. Measurement is one big area of his concern, Bhasin told ET. “It surprises me that for an industry where everybody is talking digital, we haven’t yet agreed on a common currency or metrics.”
Performance marketing agency Merkle Sokrati inks partnership with TikTok
The partnership will also assess various measurement features that add value to brands and will be implemented for Merkle Sokrati’s clients across industries.
India calling: 'King of Instagram' Dan Bilzerian coming to Mumbai
Bilzerian is among the world's top 30 most-influential personalities on social media.
Boria Majumdar, Nalin Mehta narrate tales of India’s Olympic stars in new book
In their upcoming book, Dreams of a Billion: India and the Olympic Games, Boria Majumdar and Nalin Mehta narrate the tales of India’s Olympic stars. Here are the edited excerpts from the book.
Dan Evans pushes Roger Federer hard but the Swiss master prevails
Federer beat Evans in straight sets in their only previous competitive meeting at Wimbledon three years ago, but this was a much closer affair.
Instagram king Dan Bilzerian once made $10.8 mn in a night of playing poker
Bilzerian says that the trick to cope with a big loss is to “desensitise yourself to the money the longer you play”.
Grin and beard it: Instagram king Dan B recalls 'instant stubble' tale during US navy stint
The 38-year-old billionaire has invested in LivePools, a sports predictor game platform in India.
Not movies or military: Dan Bilzerian reveals how poker helped him earn millions of dollars
The King Of Instagram, international influencer Dan Bilzerian, who is among the top 30 most influential personalities on social media in the...
'Post study work policy' attracting more Indian students, says Australian education minister
The number of Indian students studying in Australia has grown by 71% since 2014, to 107,673 students enrolled to study in 2018-19. There has been a 39% growth in the number of Indian student enrolments in Australia in 2019 over the previous year, according to an official. Indians are the second largest group of foreign students after the Chinese.
‘Startup Nation’ revs up for smart mobility play
Israeli Prime Minister Benjamin Netanyahu echoed his country’s resolve at the annual Smart Mobility Summit here this week.
From Peter Thiel to Eric Schmidt: Tarun Lala lists 5 books that changed his life
The Fanzart ED said that these books have motivated him, and reduced stress.
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