Netcore Solutions acquires Boxx.ai
Boxx.ai predicts what each visitor is likely to buy next using its proprietary algorithms.
Cyber security, anti-bullying feature: Experts happy with Instagram's new updates
Global scrutiny post Cambridge Analytica has led to tighter...
Twitter India profit doubles in FY19
Net profit at Twitter Communications India rose 108% to Rs 5.8 crore, according to company filings sourc...
Facebook hosts summit for mobile video advertising
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Dentsu Aegis Network elevates Ashish Bhasin to APac CEO
This is for the first time in the agency’s history that an Indian executive will head the entire Asia Pacific business and be a part of the Global CEO’s executive team.
Dentsu Aegis, iProspect bring mentorship programme for female entrepreneurs to India
The initiative aims at bridging the gap in gender parity by offering experienced mentorship that helps empower female entrepreneurs.
Shuttl enters Chennai; eyes to double service next year
The company said it would operate around 100 buses with over 2,000 rides daily on 20 key routes in Chennai. Rides can be booked through its mobile application.
Realtors slash ad spends by over 50% as sales plunge
According to advertising industry experts, the real estate sector has massively reduced their ad spends on TV and print media.
India adds 4 silver Lions to its Cannes scorecard
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
Big brands bet on World Cup fever in India, where cricket is 'religion'
About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.
Affle acquires assets of US mobile ad firm RevX Inc
According to Affle India’s IPO draft papers, the offer would involve Rs 90 crore of freshly issued shares and sale of 55 lakh shares by existing shareholders.
FCB Ulka strikes gold on final day of 2019 Cannes Lions Festival
Lowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this year.
Admen’s alliance calls for online safety
The alliance includes advertisers, tech platforms, media agencies of holding companies WPP, IPG, Publicis, Omnicom and Dentsu, media owners, and trade bodies.
Lions set to roar at Cannes from today
66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.
How to revive brands
What are the rules of bringing back brands from the dead?
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