Digital ad spends likely to get a big boost this festive season
With e-commerce driving consumption in Covid times, digital advertising spends are likely to see a significant uptick this festive season.
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Green shoots emerge in ad world
Dentsu Aegis Network APAC CEO and India chairman Ashish Bhasin said business has improved month-on-month since May. “The business was down by almost 65% in April as compared to the same month last year. There has been a gradual improvement every month
Max Bupa ropes in Boman Irani for ad blitz
The campaign which has been conceptualised by Dentsu and Isobar will kickstart on television, with a focus on general entertainment channels, regional channels and news channels. This will be followed by a roll out across several digital media platforms.
Brands put in strict internal guidelines to avoid social media backlash
Over the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media have ramped up.
Brands hit Like button for social media ads this IPL as India's biggest sports event goes digital
ET had reported on September 3 that broadcaster Star India could get more than ₹2,000 crore in advertising revenue from the 13th season of the IPL despite Covid-19. It has signed 5 co-presenting sponsors and 13 associate sponsors including Facebook.
Digital ad spends on IPL to go up by atleast 20 percent this year: Advertisers
Spends will also go up because IPL coincides with the festive season this year, which anyway constitutes for a considerable share of any marketer's yearly budget. IPL 2020 kickstarts from September 19.
Advertisers resume spending on ad campaigns to lure buyers
Within days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent of the pre-covid days, say top media buyers in the country. Apart from mass media like television and print, outdoor advertising has also seen an uptake.
Ads return to print media as companies go to town with festival offers
The news medium which had at one time suffered an over 80% drop in advertising triggered by the lockdown had started recovering from July but since then each month has been sequentially better than the previous, said media experts.
iProspect India bags SBI’s digital mandate
iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.
Influencer marketing has a big fake followers issue but that's not the only problem
While fake followers and fake influencers — users who’ve gained popularity only on the back of fake followers — are not new, the issue comes as influencer marketing becomes the fastest-growing category in the over Rs 14,000 crore digital advertising space, according to advertisers including PepsiCo, Under Armour, Lava, Sugar Cosmetics and upGrad.
Dilip Cherian steps down from the board of Taj GVK Hotels & Resorts
In a surprising development, Dilip Cherian, founder of public relation agency Perfect Relations, has stepped down from the board of TajGVK Hotels & Resorts, within a week of his appointment as an independent director, said a person familiar with the development.
DAN elevates Sidharth Rao to Chairman of Happy mcgarrybowen and Dentsu Webchutney
In his new role, Rao will continue to report to Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond.
AAAI has become more inclusive, not an old men’s club anymore: Ashish Bhasin
Ashish Bhasin, the India chairman and Asia Pacific CEO of Dentsu Aegis Network, was elected president of AAAI in July 2018, and was subsequently re-elected last year.