DENTSU AEGIS NETWORK
Netcore Solutions acquires Boxx.ai
Boxx.ai predicts what each visitor is likely to buy next using its proprietary algorithms.
Twitter India profit doubles in FY19
Net profit at Twitter Communications India rose 108% to Rs 5.8 crore, according to company filings sourc...
Dentsu Aegis Network elevates Ashish Bhasin to APac CEO
This is for the first time in the agency’s history that an Indian executive will head...
Facebook hosts summit for mobile video advertising
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Realtors slash ad spends by over 50% as sales plunge
According to advertising industry experts, the real estate sector has massively reduced their ad spends on TV and print media.
Big brands bet on World Cup fever in India, where cricket is 'religion'
About 1.5 billion people are expected to watch the tournament worldwide, more than 15 times the audience for the Super Bowl of American football.
India adds 4 silver Lions to its Cannes scorecard
Campaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — fetched the brand two Silver Lions.
India ad spend likely to be Rs 697 billion in 2019: Report
The 2019 estimate is up from January's projection of 10.6 per cent growth in ad spend, and 10.8 per cent in 2018, the report said.
Ashish Bhasin gets bigger role at Dentsu Aegis Network
In his new role, Bhasin will oversee business across India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, the Philippines, Malaysia and Myanmar.
Dentsu Aegis Network India combines data and programmatic functions under Gautam Mehra
As part of his expanded role, Mehra will now be designated CEO, DAN Programmatic even as he continues to serve as Chief Data Officer, Dentsu Aegis Network – South Asia
Dentsu Aegis Network expands Agnello Dias’ role; names him creative chairman for group
In 2012, DAN picked up majority stake in the company, and renamed it Taproot Dentsu.
Oppo, OnePlus award media mandate to Dentsu Aegis Network
Advertising major Dentsu Aegis Network (DAN) has won the media mandates of Chinese smartphone manufacturer Oppo Mobile and its sister brand OnePlus, according to people aware of the development.
#MeToo: Dentsu Aegis Network’s four senior executives resign
Dentsu Aegis Network has asked Kartik Iyer, Praveen Das, Bodhisatwa Dasgupta and Dinesh Swamy to step down.
Leo Burnett Orchard bags Ola account for brand marketing duties
The mandate includes brand strategy, new launches, content strategy, and digital communications.
Rs 2,000-Cr ad spends set aside for IPL
The increase of 10-12% over last year’s Rs 1,750 crore in advertising revenue for Star India.
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