Advertising expenditure on print media may rise 35% to Rs 16,100 crore in 2021: Report
The FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year before, the Pitch Madison report said. Ecommerce and education increased their advertising budgets by 30% and 9%, respectively, in 2020.
Indian print ad spends to rise 23% this year, digital media to see 28% surge: Report
Indian advertising spends recorded a 21.5 per cent drop ...
Here are the Winners of Instagram’s Love Runs Deep Challenge
The Love Runs Deep challenge has established the intensity of the unspoken bond ...
Wavemaker India retains Zydus Wellness’ media mandate
While Wavemaker India has been the media AOR for Zydus Wellness since 2013, the account was renewed following a multi-agency pitch.
Advertisers return to multiplexes on ‘Wonder Woman’ hopes
“Wonder Woman is going to be a big starter for us after ‘Tenet’. The kind of response we are getting on footfalls, advance bookings and from the advertisers, is very heartening,” Gautam Dutta, group CEO at PVR, told ET.
ET Catalyse Virtual 14: Madmen & Mathmen feat. Tushar Vyas, Shantanu Sirohi and Tanmay Mohanty
How are the advertising’s big gun’s calibratin...
IPL franchises rake in over Rs 500cr from sponsorships: GroupM ESP
Prior to the tournament, Rajasthan Royals had lost Dubai Expo 2020 as its principal sponsor due to postponement of the event, while Kolkata Knight Riders and Delhi Capitals lost Byju’s and Daikin, respectively.
AAAI elects Publicis Groupe’s Anupriya Acharya as new president
Prasanth Kumar CEO, South Asia, GroupM was unanimously elected Vice-President of the Association.
TV advertisement volumes surge as the festive season kicks in and lockdown eases
“We are seeing positive sentiments ahead of the festive season, and I think, many brands will be looking at increasing their share of voice around festivals,” said Ashish Sehgal, chief growth officer , advertisement revenue at Zee Entertainment Enterprises (ZEE).
Influencer marketing has a big fake followers issue but that's not the only problem
While fake followers and fake influencers — users who’ve gained popularity only on the back of fake followers — are not new, the issue comes as influencer marketing becomes the fastest-growing category in the over Rs 14,000 crore digital advertising space, according to advertisers including PepsiCo, Under Armour, Lava, Sugar Cosmetics and upGrad.
Indian sports sponsorship crosses Rs 9,000 crore mark in 2019: GroupM ESP
The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC World Cup giving a big push to both on-ground sponsorships and media spends. On-ground sponsorship grew by 25% to cross Rs 2,000 crore mark for the first time, while media spends were up by 18% at Rs 5,232 crore.
Ex-GroupM top executive is Publicis’ new CFO
Vasani told BE, “This was not an easy decision on my part and it took a great deal of consideration. It is always exciting and yet, a bit unnerving to move out of your comfort zone. But, as they say — do what you got to do. I’m headed off to explore my next chapter.”
GroupM expects India’s advertising expenditure to rise 11%
The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than double the rate of global adex increase (5.1%), and is set to become the world’s eighth-largest market, surpassing Canada and Australia this year itself.
WPP Group India to bring its arms under one roof
Campuses in Mumbai, Gurugram to facilitate better collaboration
GroupM names Prasanth Kumar as South Asia head, Sam Singh quits
Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.