Sports leagues not the formula to make India win at world stage, says Group M's Vinit Karnik
According to the business head of ESP Properties at Group M, if you identify the purpose of a sport, the medals will follow.
Reliance Group m-cap touches record low
The group’s market cap has fallen 41 per cent from Rs 38,912.06 crore on December 31, 2018.
Myntra partners Banijay Asia and Wavemaker to create digital reality show
The eight-part reality show will go live on the Myntra app starting...
WPP Group India to bring its arms under one roof
Campuses in Mumbai, Gurugram to facilitate better collaboration
GroupM’s Sameer Singh to join ByteDance
Singh will remain with GroupM till end of next month and join the Chinese company in August.
TV, print ad volumes picking up as festive season nears
The ad volumes for both television and print media were up by 10% and 8%, respectively, as per the latest data.
GroupM names Prasanth Kumar as South Asia head, Sam Singh quits
Kumar will take up the new role with immediate effect, while Singh will leave GroupM at the end of next month.
Banijay Asia, GroupM join hands to offer content and monetisation solution to platforms
The partnership deal, which was in the works for close to a year, is between Motion Content Group, a division of GroupM, and Banijay Asia.
India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupM
As per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expected to be about 3.6%.
India film marketing spends touch Rs 606 crore in 2018
Out of the total spend, television and digital alone have cornered almost 75% of the pie.
Sameer Singh to join ByteDance as VP monetisation for India business
Singh has recently quit as CEO – South Asia at GroupM and will join ByteDance in August.
Ad blitz: Brands look to encash events like elections, IPL, world cup
According to industry insiders, topnotch endorsement fees average between Rs 4-8 crore annually.
WPP ups investments in India; GroupM takes 100% control of Madhouse
As part of the investment, GroupM, the leading media investment group, will acquire remaining 50% stake in the mobile marketing agency Madhouse India, to take 100% control in the company.
Cricket overkill may hit ad revenues: Broadcasters
Heavy spending is also likely during the general elections in April-May and is likely to draw a big chunk of advertising dollars.
Volleyball League owners aim to make event second biggest in India
While PVL had a short first season (21-days, 6-teams), the league will be adding two more franchises ahead of second year.
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