Principles of language localization: Not just translation, but cultural naturalization
Companies wanting to appeal to the uber cool, English speaking audience in India, which is estimated to be about a crore people, must take Indian English as a localization effort.
'Error 404', 'GoT' placards & more: CAA protests in India featured a million shades of creativity
One placard read "NRC is Coming", co-opting...
Startup Central: Will IKEA break global format in India?
Startup Central | 'What slowdown?' That’s what IKEAIndia head, Peter Betzel, exclaim...
Ikea crosses RS 400-crore sales mark in first year
The Indian market is notoriously value-conscious, and Ikea merchandise are rarely easily affordable.
Ekaya Banaras boss recalls when she had locked horns with IKEA over similar brand names
Palak Shah received a letter of objection from IKEA over similarity in brand names.
How brands are waking up to the big sleep economy
In today’s context, a sleepless person is also at the risk of being an unhealthy one. And as a result of waking up to the importance of rest, helping people sleep longer and better is becoming big business.
What to do with all the plastic trash?
In 2017, the nonprofit Lonely Whale and the computer company Dell created NextWave, an initiative for developing products made of ocean-bound plastic. The current members are HP, General Motors, Ikea, Herman Miller, Humanscale, Trek Bicycle, Interface and Bureo.
Ikea plans to expand in tier-II cities in second phase
Bretzel also noted that the company has also ensured that 50 per cent of the workforce in Ikea India will be women.
After electric buses, China's BYD wants to sell electric cargo vehicles in India
The Chinese automaker already sells electric buses in India in partnership with Hyderabad-based Olectra Greentech. In September this year, it was reported that the company was looking for local partners in the country for its electric cargo vans to branch out beyond buses.
IKEA to build a store in Mumbai mall
In a shift from their usual approach, the Swedish furniture maker is opting for a store rather than building their own stand alone space.
Ikea India opens online store in Mumbai
Mumbai will see a multichannel offer including smaller format stores, and a big format store in Navi Mumbai, it said in a statement.
Ingenico Group ties up with IKEA India to enable digital payments
IKEA will be launching its online shopping services in Mumbai, followed by Hyderabad
IKEA to go online in Mumbai before opening stores
Swedish furniture chain Ikea will launch online shopping services in Mumbai before opening physical stores. Known for its megastores, IKEA will take on local retailers like Urban Ladder
Ikea to launch e-commerce operation in Mumbai soon: CEO
Ikea had earlier said it invested over Rs 800 crore in the Hyderabad outlet, which includes an in-house 1000-seater restaurant.
BCM Group forays into the Bengaluru market with commercial projects
BCM also has a tie up with the Reliance Group and is developing the first Kokilaben Ambani hospital outside of Mumbai.
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