TikTok exploring strategies for monetising India business
TikTok plans to launch new tools that would enable brands to get more info on influencers and their user base.
N Chandrasekaran becomes LinkedIn Influencer, joins PM Modi, Gates & Priyanka Chopra
Personalities like Branson, Mazumdar-Shaw, Oprah & Tendu...
How getting the blue tick on Twitter became end goal of the influencer generation
The ultimate status symbol of the digital age, sadly, canno...
How your personality influences your income
A Truity survey of more than 72,000 people shows extroverted workers had a substantial income advantage over introverted colleagues. A similar difference exists for judgers and perceivers. And, thinkers out-earn feelers.
E-cigarette legislation 'all bark no bite', diluted under industry influence
A recipient of 2013 WHO award for fighting tobacco, he said the bill "partially addresses" the usage of e-cigarettes, which is less than 1 per cent of the real problem of nicotine abuse.
Brand, influencers hunt for a new way to ‘like’ Instagram
Meanwhile, many feel cutting likes on Instagram will bring transparency and enhance content. India ranks among the top three with the most number of fake Instagram accounts, according to a joint report by Swedish ecommerce start-up A Good Company and data analytics firm HypeAuditor. Influencer-marketing has been prominent for a few years now.
Back to basics with Influencer Marketing
With Influencer Marketing coming increasing scrutiny the world over, perhaps it’s time to go back to basics. Starting with picking the right influencer for your brand.
E-commerce companies cannot influence prices of products on platform: Draft guidelines
E-commerce companies cannot influence prices of products being sold on their platform and must adhere to fair trade practices, as per the dr...
E-retailers cannot influence prices of goods on platform: Draft guidelines
Traders' body CAIT has welcomed the draft rules and said the proposed framework will "force" e-commerce companies to be more transparent and accountable towards customers. As per the draft, an e-commerce entity should not "directly or indirectly influence the price of the goods or services" and "maintain a level-playing field".
How social media influencers in the 6-12 age group are dealing with the pitfalls of internet fame
73% of kids consuming digital content ask parents to buy something because a kid influencer had it.
Consumer privacy influencing product rollouts: Facebook
Facing ire from the government, stakeholders, and civil society, Facebook had to rollback its ambitious Free Basics in India.
Watch out for the influencer virus
As region, climate and even age is no bar, it is the deadliest contagion of our times.
To become a brand, it still makes sense to jump on the influencer marketing bandwagon
Your uniqueness, your own distinction and your talent to bring emotions out of your audience that go beyond business is what will enable you to stand out. Each one of us speaks a unique language that echoes with our brands' philosophies and campaign thoughts.
Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service