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Influencer marketing

Jan 18, 2020, 07.02 AM IST



Back to basics with Influencer Marketing

With Influencer Marketing coming increasing scrutiny the world over, perhaps it’s time to go back to basics. Starting with picking the right influencer for your brand.

To become a brand, it still makes sense to jump on the influencer marketing bandwagon

Your uniqueness, your own distinction and your talent t...

Influencer marketing done right: Brands need a scalpel, not a sledgehammer

Brands often rope in popular people aka influencers on social medi...

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