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Fizz evaporating from Beckham's commercial appeal
Despite his high-profile loan move to AC Milan, the fizz could be evaporating from Beckham's appeal after ending a 10-year deal with Pepsi. Design trends for 2009
Beckham and Pepsi no longer together
Football star David Beckham, who was the face of the soft drink giant Pepsi for over ten years, has finally decided to give up his money-minting contract.
Bringing up baby on Twitter, the celeb way
Hollywood A-listers are known to be highly protective when it comes to their young ones but they are now giving millions of their fans a peek into their nurseries with the micro-blogging website Twitter.
Once a fugitive, this billionaire aims to be Russia's Jeff Bezos
Many pronouncing his commercial death. But they underestimated the shrewdness, charm and connections that made the wily tycoon a negotiator of choice during the Chechen wars between 1990s and 2000s.
The recent photographs of Jennifer Lopez caused a stir because she seems to have frittered away her prime asset: her derriere.
Sharapova may spoil Sania's party
In an online survey, Maria Sharapova is a favourite for endorsing casual wear among the Indian consumers.
Michael Jackson wins big at AMAs
Michael Jackson was honored with four American Music Awards, making history by collecting more AMAs during his career than any other artist and becoming the show's winningest posthumous artist.
Celebrity-endorsed perfumes on the rise
The launch of more than 30 celebrity-endorsed perfumes this year has buoyed the sector. But how many will survive?
'Indians eager for Wal-Mart entry'
Wal-Mart says that it sees a groundswell of support for its plans to enter India.
India lost a Nobel due to govt, scientific community callousness
Thanks to work-life imbalance and technological advancements, IVF has become big business since the birth of India’s first test tube baby and Robert Edwards’ Nobel Prize last week.
How to make your product a winner
Four Wharton marketing professors suggest strategies for launching two hypothetical products.