Maggi attains over 60% market share, touches pre-crisis level in value terms
Maggi was banned by Food Safety and Standards Authority of India (FSSAI) in June 2015 for five months for allegedly containing lead beyond permissible limits.
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Nestle to cut salt content in Maggi by another 10%
Nestle isn’t the only food company that has been talking about tweaking products — to not only satiate palates of Indian consumers’ but also their newfound bias towards healthier products.
ITC’s instant noodle YiPPee crosses Rs 1,000 crore sales mark
Within noodles, YiPPee is the second largest brand with about 22% market share, trailing Nestle’s Maggi which is nearly thrice as big.
Maggi Noodles dealer found profiteering by GST NAA, order to increase burden for FMCG sector
The NAA, in their order, noted that base price of product was Rs. 3.96 per pack before November 15, 2017, but was increased to Rs. 4.17 per pack after reduction in GST rate.
McCann India names Ashish Chakravarty as creative head
Chakravarty was till recently the chief creative officer of WPP-owned Contract where he oversaw the creative output of Contract Advertising, iContract, Designsutra, and Core Consulting.
Nestle adopts regional cluster approach to fast-track growth; to reduce salt content in Maggi
The maker of Maggi instant noodles, KitKat chocolate and Cerelac infant foods crossed Rs 10,000 crore in sales for the year ended December 2017.
Maggi compliant with latest FSSAI norms, no ash added: Nestle
Authorities had slapped a fine on Nestle India and its distributors last week after Maggi had allegedly failed to pass the lab test and found ash content above the permissible limits.
Nestle refutes allegation of ash; says Maggi noodles safe
“Maggi noodles are 100% safe for consumption. We strongly reiterate that at no stage of the manufacturing process, ash is added to Maggi noodles,” a spokesperson representing Nestle India said.
Maggi samples 'fail' lab test; UP administration slaps fine
The district administration had imposed a fine of Rs 45 lakh on Nestle, Rs 15 lakh on its three distributors and Rs 11 lakh on its two sellers.
Noodle market now as slurpy as it was before Maggi crisis
New launches, safety pitch help noodles' June quarter sales rise to Rs 990 crore from Rs 190 crore in same period in 2015.
Nestle to cut Maggi ketchup, cerelac, dairy prices
Nestle will cut cerelac prices too, and with the reduction in GST rate on milk powders, prices of everyday dairy are expected to reduce 4-5 per cent.
Nestle launches iron fortified Maggi noodles
As per the 2015-16 National Family Health Survey, 53 per cent females and 22.7 per male between 15 and 45 years age group suffer from iron deficiency, Nestle said.
Nestle India shares unfazed by Maggi's lab test failure
The FMCG major maintained that it's a case of application of incorrect standards.
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