Effie Awards 2020: Admen now love 'meaningful work'
For the top bosses at McCann Worldgroup India and Ogilvy Group, who shared the Agency Of The Year title, their body of work is a reflection of how marketers are changing with times. In case of McCann Worldgroup India, the agency has been aggressively working with new-age brands like Paytm, Zomato, Myntra, along with other big spenders like Reckitt Benckiser, Nestle, Coca-Cola etc.
McCann India names Ashish Chakravarty as creative head
Chakravarty was till recently the chief creative officer of WPP-owned Contract where h...
Success has not come easily for McCann, we worked for years to groom talent: Prasoon Joshi
While his agency has a strong roster of multinatio...
McCann India strikes gold in creative ecommerce
McCann India won gold in the newly launched Creative Ecommerce category for Paytm ‘Sweet Change’ campaign. The same campaign also won a silver for the agency.
BJP ropes in Prasoon Joshi's McCann to promote brand UP for tourism
State government is currently focusing on developing tourist spots further, besides undertaking beautification measures to create an appeal.
What made McCann Worldgroup India's Partha Sinha switch his loyalty to Lionel Messi
The top boss was a Brazil supporter, has changed his loyalty to Argentina for this World Cup.
McCann bags Grand Prix for Good, Medula wins 2 Silvers
McCann Health India was the second runner up in Healthcare Agency of the Year award and propelled McCann Health to win the Healthcare Network of the Year trophy.
Ad agency Scarecrow to become a part of M&C Saatchi
M&C Saatchi was started by Lord Maurice Saatchi in 1995, after a fallout with the management at the famed Saatchi & Saatchi. The entity will be called Scarecrow M&C Saatchi.
McCann Worldgroup returns to Goafest
McCann Worldgroup, one of the largest marketing communication groups in the world, will take part in the Abby awards and Goafest this year.
Hiring talent a challenge for companies in 2018: Survey
76.3% of organisations expect to have an increased recruitment volume this year compared to 64.5% last year.
Cannes Lions Festival: With 40 wins in kitty, India puts up a stellar show; McCann tops awards tally
If this is in fact the last Cannes Lions Festival to be held in Cannes, everyone who organised or even merely attended it can leave satisfied that they got to see the best & the worst it had to offer.
Facebook hosts summit for mobile video advertising
Facebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are built for the medium rather than adapted from other formats.
Gassing, kissing and balding: It can only happen at Cannes Lions
Speaking of juries, time was when jury presidents took their jobs very, very seriously, made a few dour pronouncements and left.
India bags 14 trophies on Day One of 2017 Cannes Lions International Festival of Creativity
It’s the one place where long running grudges and feuds are at least temporarily suspended and everyone wants to know how we (i.e. India) are doing at the awards.
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