Pandemic has brought in a much-awaited shift in how brands sell their products
W for Woman, Benetton, Pepe, Jack & Jones, Inglot among dozens of other labels are currently either piloting or upgrading their technologies to bring their store inventories on those e-commerce platforms, companies and sources said.
Reliance Ind's fashion portal Ajio emerges as a strong rival to Walmart-owned Myntra
More than a dozen global and Indian sellers on both plat...
Zeta appoints Myntra's Abhishek Sen as chief operating officer
With over 16 years of experience in human resource management, operations and ...
End of sales season? Retailers see washout as consumers stay away from malls, online shopping
Two weeks after brands such as H&M, Shoppers Stop, Lifestyle, Marks & Spencer, Jack & Jones, and Tommy Hilfiger started their bi-annual mega sales events, company executives and shopping mall officials say they are witnessing merely 10-20% incremental business during the heavy discounting season compared to any non-sales weeks.
Fashion brands partner with Myntra for the first online sale post lockdown with deep discounting to woo back shoppers
India was under complete lockdown since Prime Minister Narendra Modi announced it on March 24 due to the coronavirus outbreak resulting in fashion retail companies earning zero revenue. Apparel and lifestyle brands were neither allowed to open stores nor sell online till early May.
First-time buyers from small towns may help etailers bag big gains this festive season
The season will be dominated by a fight for market share among three big online platforms — Amazon, Walmart-owned Flipkart and new entrant Reliance JioMart. Also expected to gain from the boom in online buying are e-grocers BigBasket and Grofers, furniture etailers such as Pepperfry, beauty and grooming platform Nykaa, and baby care platform FirstCry.
Kiara Advani becomes Myntra’s new brand ambassador
With this partnership, Advani who has acted in several Bollywood films and web series, will feature in the company’s new brand campaign.
Myntra and Nykaa gear up for festive season sales, brands expect orders to double
The fashion and beauty categories were the hardest hit by the nationwide lockdown as people cut spends, especially discretionary spending for special occasions.
E-commerce giants look to join hands with local retailers ahead of festive season
For the retailers, such partnerships with e-commerce is helping to liquidate inventory considering shopping has majorly moved to e-commerce post Covid, they said.
Ecommerce sites test waters with sober discounts
Over the weekend, Flipkart-owned fashion portal Myntra held its Month End sale, while online beauty retailer Nykaa ran its Restock sale and baby products retailer Firstcry started its summer sale.
'Tech intensity is key': Satya Nadella calls for hybrid work culture, says there's need to empower employees
The Microsoft CEO said that tech intensity is key to business resilience as well as transformation.
BigLeap Technologies opens new facility, plans to add 6,000 staff by 2021
Hyderabad-headquartered, HR staffing, payroll, recruitment company BigLeap Technologies & Solutions, has announced plans to add 6000 staff by 2021, and double its turnover in the next 2 years.
Myntra hires 5000 people for sale season
Even as many migrant workers left the cities as the lockdown started, the company retained its fleet staff by providing them with necessities.
Amazon, D-Mart lead in customer experience survey: Consulting firm Kantar
Online retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consulting firm Kantar.
IPL 2020: Advertisers, sponsors to showcase firms that thrived among pandemic
E-commerce operators like Myntra and BigBaskets are voting with their wallets this IPL. Myntra is making its IPL debut as a sponsor of the Royal Challengers Bangalore (RCB) and Mumbai Indians (MI) franchisees, while online grocer BigBasket has come on board this year as a sponsor for Rajasthan Royals (RR), according to the websites of the teams.