Companies hope to strike gold on Black Friday
Black Friday, or the Friday after the Thanksgiving Day in the US, is regarded as the beginning of Christmas shopping season there. Some marketers consider it a “business occasion” to acquire new customers while some others use the occasion to push fresh merchandise sales before winter sales kick in around December 20.
Local tailors set to deliver for Myntra
The country’s ecommerce industry witnesses an average of 19 lakh shipments a day with merchandise ret...
Myntra eyes video, kirana stores
Myntra is planning to acquire and retain customers in small towns by focusing on videos.
Walmart takes a $290 million impairment on Jabong
Flipkart has been struggling to figure out a definitive long-term strategy for the fashion portal.
Nearly 1/3rd of cash orders not delivered
Narvar’s CTO Ram Ravichandran said that several ecommerce companies in India are piloting projects using machine learning and AI that may enable them to cut losses by several means, including not offering COD to certain shoppers based on their shopping behaviour.
Nykaa pushes offline in Tier 2, shows rising orders from beyond metros
Beauty is a fast-growing category and ecommerce companies like Amazon, Flipkart and Myntra have realised that Indian customers are far more open to trying out products online. For Nykaa, it was all about giving customers access to brands they typically wouldn’t get in their towns.
Myntra recognized as one of the 100 Best Companies for Women in India
Myntra has been recognized for its work culture, policies for recruitment, retention and advancement, flexible work and added benefits provided to working mothers.
Myntra collaborates with Indian textile artisans for its private apparel segment
The fashion etailer has also collaborated with NGO’s such as Industree Bangalore, a women empowerment organization in Karnataka
Myntra partners Banijay Asia and Wavemaker to create digital reality show
The eight-part reality show will go live on the Myntra app starting September 17. It will be aimed at identifying India’s most sought after digital fashion influencer
Delivery boys and girls: Shouldering the festive burden
The squad that makes sure the process of online shopping is smooth for both the consumer and the supplier is also the one that shoulders the festive burden of discounts and the frenzy to buy new things.
Retailers join party as baby fashion grows out of infancy
Traditionally in India, baby garments like rompers, dresses, and inner-wear were purchased from small stores while branded garments were bought by the wealthy.
What’s in a name? How Sequoia, Myntra, Unacademy named their conference rooms
How employees refer to their conference room can say a lot about their internal culture and working style.
Jeyandran Venugopal is Flipkart’s tech chief
A technology veteran, Venugopal, was earlier a senior vice-president of engineering and product at the online retail firm.
Flipkart is emptying Jabong’s wardrobe into Myntra’s
Flipkart has been struggling to figure out a definitive long-term strategy for Jabong since its acquisition, a top executive at Myntra said.
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
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