MYNTRA

Flipkart to invest Rs 260 crore in Arvind Fashions’ arm
The subsidiary will own the Flying Machine brand, which has been retailing on the Flipkart Group platforms for over six years, according to Arvind Fashions’ stock exchange filing.

Flipkart picks up minority stake in Arvind Youth Brand for Rs 260 crore
E-commerce marketplace Flipkart on Thursday announced an investment o...

Bigbasket hits annualised gross sale runrate of $1 billion
The Bengaluru-based company will become the second sector-focused online retailer ...
Myntra records 86% jump in customer base from Tier 2 cities during its first online sale post-lockdown
Shopping trends in both urban and rural areas indicated popularity of international brands, trendy outfits and sportswear.
Large retailers to focus purely on e-commerce during lockdown 2.0 due to exemption
Leading retailers such as Reliance Retail, Lifestyle, Levi Strauss, Madura Fashion and Lifestyle, Arvind Fashions, Vijay Sales and Great Eastern Retail said they are going to expand their initiatives on online sales when the restrictions are eased on online sales of non-essentials from April 21.
Big brands unmask a hot new sales category
Amazon and Flipkart have asked apparel brands and suppliers to up their production of masks. For apparel companies, this huge demand for masks comes as a boon as their core products may not see an uptick in demand anytime soon, two industry executives said.
Flipkart CEO reassures staff, says will honour all job offers
In a virtual townhall, Flipkart CEO assured over 6,000 employees that Flipkart was “financially healthy”.
Lifestyle International appoints former Flipkart top executive Rishi Vasudev as CEO
“Rishi’s experience in fashion and consumer understanding will be a great asset to our business. He shares our group’s people and customer focus and his rich online and technology expertise will also be integral to bringing innovative solutions to our omni-channel business goals,” said H Ramanathan, chairman of the board - India.
Online fashion company Koovs sacks about half its staff
In 2018, Biyani’s Future Lifestyle Fashions had announced plans to buy 30% stake in Koovs for Rs 140 crore, making the Indian retail group the largest shareholder in the AIM London-listed fashion retailer.
Actor Mahesh Babu launches his apparel brand on Myntra
Babu launched the label a year ago in collaboration with Spoyl app .
Myntra to focus on luxe brands, track your fitness
Myntra will be rolling out new initiatives such as stylists on call, an embedded fitness tracker Myntra Move and hyperlocal services through its acquisition, Pretr.
Local tailors set to deliver for Myntra
The country’s ecommerce industry witnesses an average of 19 lakh shipments a day with merchandise return accounting for 15-25% of the total shipments.
Myntra eyes video, kirana stores
Myntra is planning to acquire and retain customers in small towns by focusing on videos.
Ananth Narayanan says to continue in role as Myntra CEO
Binny Bansal resigned after a probe into what parent Walmart said was "serious personal misconduct".
Myntra comes offline with cosmetic products
Ananth Narayanan, chief executive at Flipkart-owned Myntra-Jabong, said the company will enrol franchisees to run the beauty and cosmetics outlets.