V, L or ‘Nike Swoosh’? What the world after Covid will look like
The world is set for what could be the deepest recession since World War II.
Nike, Under Armour to close all US stores due to coronavirus
Under Armour will shutter all of its stores in North America from Monday for abo...
Nike temporarily closes European headquarters due to coronavirus case
Dutch news agency ANP, citing an internal email, reported overnight tha...
Science, design & performance: Nike's new Zoom Alphafly NEXT% perfect for sprinters, marathoners
The latest version adds air pods in the forefoot and foam in the heel.
Nike temporarily closes European HQ after 1 employee tests positive for coronavirus
The closure came as novel coronavirus cases climbed to 18 in the country.
Economists are losing hope of V-shaped recovery from corona
Consumer caution is already evident in China, even though authorities say it’s safe to go out.
Black Monday: Dow Jones plunges nearly 3000 points as coronavirus response upends Wall Street
Wall Street suffered its biggest drop since the crash of 1987 on Monday after unprecedented steps taken by the Federal Reserve, lawmakers and the White House to slow the spread and blunt the economic hit of the coronavirus failed to restore order to markets.
Puma India elevates India MD Abhishek Ganguly to General Manager- SE Asia and India
In a letter to the brand’s business partners, Bjorn Gulden, global CEO of Puma SE, announced Ganguly’s elevation in the company adding that that he will continue to work out of Puma’s India head office in Bengaluru.
What's Happening: Coronavirus hurts handshakes, elections, Louvre
Fear of the coronavirus is changing habits in Germany, where it's common for people to shake hands at every meeting. Arriving for a meeting with migrant groups Monday morning, German Chancellor Angela Merkel was rebuffed by her interior minister, Horst Seehofer, when she stretched out her hand to greet him.
Tie-up with Virat Kohli's One8 contributes 10% of Puma India sales
Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year.
Nike reduces stores in India to 150
Nike will directly focus on online sales in India, mainly through Flipkart Group and Amazon.
India is driving Puma’s global growth: CEO
Puma operates 365 owned stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sunil Chhetri and actress Sarah Ali Khan to endorse its products.
The art and science behind rebranding and renaming a brand
It is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquisitions to new identity and brand crises.
Times Bridge invests in meditation startup Headspace
Headspace is transforming the well-being and mindfulness space with innovative partnerships with a range of global companies including Nike, Google, Starbucks, Hyatt and the NBA.
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
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