OnePlus to open 100 Experience Stores across India
The partnership with the distributors aligns the company's strategy to expand offline touch points and hopes that the OnePlus community in Tamil Nadu would greatly benefit.
OnePlus to start assembling TV sets in India
Premium smartphone maker OnePlus is going to start production of television sets in India from t...
OnePlus to turn India its global R&D hub
OnePlus India general manager Vikas Agarwal said OnePlus is investing around Rs 1,000 crore in its R...
OnePlus to hire more for R&D team, make India a global base for talent
In an interview with Danish Khan, OnePlus CEO Pete Lau said the industry turmoil over India’s recent cut in export sops is a short-term hurdle for the company.
OnePlus probes breach; payment data secure
“OnePlus has notified impacted users that we have discovered some of their order information was accessed by an unauthorised party. We took immediate steps to stop the intruder and reinforce security. Before making this public, we informed our impacted users by email,” the company said.
OnePlus begins pilot exports of 5G phones from India
The Chinese smartphone maker is testing 5G capabilities at its R&D centre in Hyderabad.
OnePlus ‘ahead’ of target, hopes to make it big offline
Vikas Agarwal, general manager at OnePlus India, said the next phase of growth will be driven by the offline channel expansion, which started in the third quarter. OnePlus currently has 2,000 offline touchpoints largely through large format retail stores through its partnership with 10 retail chains and own exclusive experience store.
OnePlus plans 5G lab in India; starts doorstep repair service
Chinese premium smartphone maker OnePlus will establish a fifth-generation (5G) technology lab in India after doubling its R&D employee base here to 600 this year. OnePlus’ Hyderabad research and development centre already helps support 5G smartphones that it makes in India for the North American market.
OnePlus logs Rs 1,500 crore revenue in Diwali season
Riding on the success of the recently launched products including OnePlus Android TV, the company has emerged as the best-selling premium brand in both smart TV and smartphone categories on Amazon and offline partner stores.
OnePlus takes TV offline to challenge Samsung, LG dominance
The company, which globally launched its smart televisions from India in August, claimed to have taken 42% share of the premium smart TV segment on online partner Amazon during the first few days of festive sales.
OnePlus begins smartphone exports from India
OnePlus is also planning a deeper play into India by taking a leaf out of Apple’s playbook.
OnePlus partners with Gupshup on smart SMS
With the latest software update, these features are now available on the recently launched OnePlus 7 and OnePlus 7 Pro, as well as older OnePlus smartphones.
Phone makers likely to slash marketing expenditure by 70%
Smartphone companies are likely to slash their marketing expenditure by up to 70% as footfalls disappear in brick-and-mortar stores and orders slide on ecommerce sites due to the Covid-19 pandemic, market experts said.
Smartphone brands set to slash marketing spending by around 70% as coronavirus hits sales
Neil Shah, Research Director at Counterpoint Research added the pandemic will surely impact marketing budgets of brands as TV and digital ad slots will become expensive for next few weeks
Testing B-school students on Innovation - OnePlus ETPrime Intellect
PPOs and internships from OnePlus to the winners
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