SEARCHED FOR:PRASOON JOSHI
Cults of personality
More creative leaders became agency leaders over the last decade than in any previous epoch in Indian ad history.
Can Indian advertising represent Asian advertising?
Does Indian advertising have what it takes to represent Asian advertising? More importantly, should it even bother trying?
Coca Cola's Diwali campaign: Are Indian consumers feeling the joy?
Treading the fine line between the Diwali spirit and pyromania, is Coke's latest interpretation of 'Open Happiness' fizzy or flat?
Advertisers use kids to sway big decisions
After selling milk drinks and detergents to mostly mothers for years, the young ones are now trying to influence big investments.
Our interaction with the independents whipped up a fair share of witty remarks, smart one-liners and amusing anecdotes. Here's some of the best.
Brand evolution: Airtel’s new avatar likely soon
Bharti Airtel will undertake a global re-branding exercise and is expected to launch Airtel in a new avatar within a week.
Aamir Khan no more face of Incredible India: Tourism minister
While the minister says that the actor's contract expired, an earlier statement by the ministry cited his comments on intolerance as the reason.
First not invited, then interrupted: Javed Akhtar leaves poetry fest in a huff
Akhtar, who was in the course of his session at a poetry fest, left the event aftet he was abruptly stopped because Manish Sisodia had to speak.
Movie Review: 'Margarita With A Straw' is a moving tale of a special life
Margarita With A Straw, so named because its cerebral palsy-afflicted stubbornly spirited heroine would have the cocktail in a tumbler with a straw.
How an Assamese song became part of 'Margarita With A Straw'
'Dusokute', the rocking number from "Margarita With A Straw", was originally part of composer-singer Joi Barua's Assamese album.
Snapshots from Lara Balsara's traditional nuptials to pilot Kaizad Vajifdar
Madison World's Executive Director Lara Balsara rang in 2015 with a new chapter of her life as she tied the knot with Air India pilot, Kaizad Vajifdar.