Top admen dwell on the power of print media as April 29 deadline for contest's entries draws near
Many of the world’s top creatives would attest to the fact that no other medium is a better training ground to cultivate and hone core strengths than print.
Artiste should be known for work, not for returning award: Prasoon Joshi
Lyricist and adman Prasoon Joshi has come out against writers return...
Prasoon Joshi likely to create re-launch campaign for Maggi
After the scandal broke out, a district court in Bihar directed police to registe...
Greed can be good, but its fundamental destination matters, says Prasoon Joshi
Isn't the thirst for knowledge, or insatiable need for love, or hankering for everlasting peace, a form of wanting more, of harbouring greed?
Shalini and Dilip Piramal celebrate Prasoon Joshi's Padma Shri win
An eclectic guest list, a sumptuous spread and gracious hospitality marked Saturday night's intimate party thrown by Shalini and Dilip Piramal at their Worli residence.
Advertising always kept me in touch with what’s happening: McCann's Prasoon Joshi
"The need for a narrative for a Brand has not died. The constituents of the narrative have changed."
UPDATE 2-NFL-Highlights of Sunday's NFL games
FOOTBALL-NFL-HIGHLIGHTS/ (UPDATE 2):UPDATE 2-NFL-Highlights of Sunday's NFL games
McCann CEO Prasoon Joshi wants 'Atithi Devo Bhava' campaign to continue
The CEO and chief creative officer, who had written most of the campaign's stories, also thanked Aamir Khan for being a part of the campaign.
Craft encourages people to push the boundaries, says Prasoon Joshi
BE catches up with Prasoon Joshi, McCann Worldgroup's chairman, Asia Pacific, to find the reasons behind this winning streak.
The Indian Bob Dylan Fan Club enjoys a significant overlap with the ad business
Indian advertising is and has for a while, been bursting at the seams with Bob Dylan fans.
Retirement from Tests won't affect Brand Dhoni: Prasoon Joshi
"Every step somebody takes will change the way the brand is consumed. In his case whether it will take a turn for good or worse it remains to be seen," he said.
CP+B showed us that even conventional media can be interactive: Prasoon Joshi
Having chaired several juries at international advertising award shows like the Titanium & Integrated category at Cannes Lions, Joshi finds great work aspirational.
Prasoon Joshi’s Happydent commercial among 20 best ads of 21st century: Report
Prasoon Joshi’s palace commercial for Happydent chewing gum has been named as one of the 20 best ads of the 21st century in a public poll conducted by the Gunn Report.
Snapdeal undertakes major brand overhaul; unveils new logo
The rebranding will see Snapdeal unveil a new logo, along with a new tagline, “Unbox Zindagi,” with its long-standing colour palette of red and blue.
India's national orchestra Vaadya Vrind to compose Swachh Bharat melody
This is the first time that the national orchestra is being employed for a big-ticket initiative.
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