India's national orchestra Vaadya Vrind to compose Swachh Bharat melody
This is the first time that the national orchestra is being employed for a big-ticket initiative.
McCann Worldgroup announces Prasoon Joshi as head of its APAC operations
In his new role, Prasoon Joshi will lead the network's strategic vis...
Prasoon Joshi's reasons to why Indian films fail to win
Prasoon Joshi speaks of how he split the two categories, his impressions on the work ...
No more sexy, swooning women in ads
The 'Axe Effect' advertisements, with pouting and skimpily clad women doing anything for male attention, will disappear from screens soon.
BJP may play down ‘Saugandh’ poll anthem written by Prasoon Joshi
Advertising industry sources said the BJP, which pollsters predict will emerge the largest party in the next LS, may play down the ‘Saugandh’ anthem written by Prasoon Joshi.
An Indian summer at the Cannes Lions 2016
Several of India’s big winners in previous editions of the festival have made it to the jury at the 63rd Cannes Lions International Festival of Creativity.
Maiden D&AD Festival kicks off today
From India, the speakers include R Balki, chairman, Lowe Lintas, and Prasoon Joshi, chairman, McCann Worldgroup Asia-Pacific who would be holding a joint session on film direction.
BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks.
How Prasoon Joshi is juggling between two demanding careers; advertising and films
Prasoon Joshi says, “I am always happy and full of energy at office. Sometimes people confuse advertising with self-expression,"
Prasoon Joshi becomes first Asian to head Cannes Lions Titanium jury
Prasoon Joshi will be heading the Titanium & Integrated Lions jury at the Cannes International Advertising Festival in June 2014.
Why Prasoon Joshi ko gussa aata hai
Sometimes, comic book covers can help give a totally different perspective, and an altogether different start to the New Year. Check out this:
Here's why women leave ad agencies
Why aren't there more women at the top? Advertising spits them out before they've had a fair shot even.
Sanjay Nayak quits McCann Erickson Worldwide to launch yoga wear brand Proyog
Nayak said Proyog will start selling globally through e-commerce from the day it launches. "We are currently in talks with a reputed retail chain for shop-in-shop."
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