Prasoon Joshi: A maverick's journey, from studying to becoming a creative hotshot
From studying in small dreamy towns of Uttarakhand to becoming a creative hotshot in advertising and one of country’s leading poet-lyricist.
Piyush Pandey, Prasoon Joshi and Sam Balsara to helm BJP’s Rs 400 crore poll drive
The Bharatiya Janata Party is lining up an A-team of adver...
DLF-promoted food court in Gurgaon records steepest hike in rentals in past 2 years
CyberHub gets an average daily footfall of 25,000 people compared with about 5,000 at leading food courts in malls, many of these patrons looking for the next new thing.
LK Advani, Amitabh Bachchan, Dilip Kumar get Padma Vibhushan
Dilip Kumar and Amitabh Bachchan- were selected for Padma Vibhushan while directors Jahnu Barua and Sanjay Leela Bhansali and lyricist Prasoon Joshi are among others.
Dear critic: Prasoon Joshi, Piyush Pandey, Balki & others on worst criticism they ever received
I always tell people, if your campaign has been rated Bekaar you can rest assured it’s a smash hit, says Balki.
Goafest 2015 kicks off amid mixed reception
The idea of an original Indian festival is a great one, said Prasoon Joshi, chairman, Asia Pacific and CEO of McCann Worldgroup India.
India's first titanium jury president, McCann’s president – South Asia, Prasoon Joshi, holds forth on what integration is
I don’t think tick box campaigns are awarded. The work should emanate not from the media vehicles but touchpoints in the consumer’s life.
Creativity inherent in all of us but few nurture it: Prasoon Joshi
Why every project is a future narayan for Mccann erickson’s Prasoon Joshi? The songwriter, copywriter, screenwriter, chairman of McCann Erikson India talks to ET about creativity, inspiration and lost dreams.
India bags 27 metals, including 5 golds, compared with the 33 it won last year at Cannes Lions 2014
Considering India's best ever performance at Cannes was a solid 33 Lions last year, a haul of 27 Lions, including five golds, is a commendable performance in a competition that's only getting tougher.
Nestle India revamping coffee brand Nescafe
Prasoon Joshi, executive chairman, McCann WorldGroup, the agency on the Nescafe account, declined to comment on its advertising plans in India.
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