Goafest superjury to decide on controversial ads today
The super jury put together by the Awards Governing Council of Goafest to take a call on award-winning ads accused of plagiarism today.
You have to man up and take the responsibility: Bobby Pawar, Former Chief Creative Officer, JWT India
One thing Bobby Pawar has learnt after ...
McCann World buys database marketing specialist ‘End To End’
Prasoon Joshi said the deal will boost the group’s database marketing capabilities and enhance its presence in the technology sector.
Aircel striving to establish a human connect with its new brand campaign ‘Joy of a Little Extra’
“We are a challenger. In this multi-SIM market the wallet share is important to us and with this campaign we are looking at driving up consumption", Vasudev said.
Gang rape protest may make marketers show greater gender sensitivity in advertisement campaigns
Experts say brands will need to show greater consciousness and sensitivity to stay relevant. They expect several brands to show support and solidarity with such mass social movements.
'Amul' man Verghese Kurien: Bigwigs salute
“Kurien was an exemplar. His success underlines the great management acumen he had. As a nation, we need to follow him and his ways and try and become the largest producer of other agri produce.”
Team Anna’s failure to gather crowds this time is one of bad marketing
For all their earnestness and penchant for physical discomfort, Team Anna’s failure this time around is perhaps one of bad marketing
Advertising firm Commonwealth working to make General Motors' iconic Chevrolet brand a success
Creating advertising that moves across languages and cultures. Can Washington Olivetto, Linus Karlsson, Jeff Goodby and Prasoon Joshi pull it off?
Portfolio Night 10: What’s in your portfolio?
Some 84 participants from 13 Indian cities kept their appointment with the best creative brains in the business.
Top ad agencies like McCann Erickson, JWT & DDB Mudra buck trend, go hiring
DDB Mudra Group has hired close to 100 people over the last five months. McCann Erickson will bring in the same number of people in the next couple of months.
Brand Equity Agency Reckoner 2011: Indian advertising's 20 most influential people
ET lists the findings of the ninth edition of The Brand Equity Agency Reckoner, IMRB International survey. Here is a look at Indian advertising's 20 most influential people in 2011.
Coke ropes in Kareena Kapoor to endorse Limca for Rs 2.5 cr a year
Coca-Cola has roped in actress Kareena Kapoor to endorse its fizzy lime-lemon drink Limca for about Rs 2.5 crore a year. The deal has been signed for two years.
McCann Erickson's India office has been buzzing. While the agency's Indian operations getting a seat on Commonwealth is definitely great news.
Coca-Cola splits advertising pie among Lowe Lintas, Weiden + Kennedy and McCann Erickson
Brand Coca-Cola now has two of the country's best-known names in creative advertising, Prasoon Joshi and R Balki, to create its campaigns.
Omnicom & Interpublic Group join hands for Chevrolet ads
The equal JV, ‘Commonwealth’, will combine Goodby, Silverstein & Partners of Omnicom & McCann Erickson Worldwide of Interpublic Group.
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