SEARCHED FOR:PRASOON JOSHI
Kingly Speeches: Stirring orations from ad people that helped clinch accounts & awards
BE looks at some of the last minute appeals and stirring orations from ad people that helped clinch awards, win accounts or retain businesses.
From Narendra Modi to brand Modi: Meet the team behind BJP's unprecedented poll campaign
If Modi has become the poster boy of advertising, th...
'BJP anthem for 2014 Lok Sabha elections plagiarized'
Modi acknowledged Jadeja's contribution at an election meeting organized in Ahmedabad i...
If they watched my film, they would have loved it: Ravi Jadhav
“The film I directed may not be there, but I will still be in Goa. The film I acted in, Kachcha Limbu, is still part of the Indian Panorama.”
'Padmavati' release deferred; threats, protests continue
The film, mired in controversy over conjectures that it "distorts history" regarding Rajput queen Padmavati, will not release on its scheduled date on December 1.
Thumri queen Girija Devi passes away
Emotional tributes poured in from the Indian film industry, politicians and music fraternity.
Rs 400 cr ad blitz for polls: BJP to finalise ad agency for elections campaigns
BJP might zero in on McCann Worldgroup, led by lyricist & adman Prasoon Joshi, to handle its creative duties.
2014 Lok Sabha elections: Will Brand Rahul help Congress?
Branding specialists say this is not the time for Brand Rahul to get burdened with the job of being Cong’s PM nominee as ‘brands are never born…they are made’.
Manna Dey: A legend who chose to sing for the people and reside in their hearts
Manna Dey was one of the legends of India's playback singing tradition, crossing musical genres and languages with unrestrained felicity.
Bawdy Copy: How bad ads repel even those who created them
If the khaana is not up to scratch, it sometimes sends not just the consumers but even the chefs packing
Two to Tango: Why advertising firms need CEOs and CFOs to work in tandem
"If you look at financially well managed companies," says Parameswaran, "they have two qualifiers - a CEO who understands finance and a CFO who is empowered to blow the whistle."
Goafest superjury to decide on controversial ads today
The super jury put together by the Awards Governing Council of Goafest to take a call on award-winning ads accused of plagiarism today.
You have to man up and take the responsibility: Bobby Pawar, Former Chief Creative Officer, JWT India
One thing Bobby Pawar has learnt after losing his job as JWT India’s chief creative officer over a scam Ford Figo advertisement is that he needs to become more of a control freak.
McCann World buys database marketing specialist ‘End To End’
Prasoon Joshi said the deal will boost the group’s database marketing capabilities and enhance its presence in the technology sector.
Aircel striving to establish a human connect with its new brand campaign ‘Joy of a Little Extra’
“We are a challenger. In this multi-SIM market the wallet share is important to us and with this campaign we are looking at driving up consumption", Vasudev said.