Balaji Telefilms to de-risk movie business, reduce dependency on theatrical release
“We have decided to keep the theatrical dependencies for our films at its minimum,” Ekta Kapoor, joint managing director, Balaji Telefilms said. “So there's a very strong sense in the company now to only green light a project when at worst case scenario, it is only in 5-7% risk.”
Affle to acquire majority stake in Appnext for $17.25 million
The deal includes 66.67% of equity ownership and 100% voting rights in Appnext ...
Investments in YES Bank aimed at maintaining financial stability in system, not RoI: SBI chief
The scrip made a weak debut at bourses, plungi...
Future of marketing - The new 4 Ps for success
Today's marketer is expected to be on top of all the latest trends if they want to influence today's consumers who are savvy and well informed.
How native campaigns can help you achieve your campaign KPIs
With its ability to blend in a brand's content with the consumers experience in a contextual manner, native advertising encourages them to engage.
Infosys launches blockchain-powered distributed applications
They are equipped with predictive return on investment (ROI) analytics for business investments that can be tailored to meet numerous industry-specific needs
Returns from which investments have beaten inflation?
Ignoring or underestimating the effects of inflation on your investments can be a a big risk to achieving your financial goals. This is beca...
How to effectively measure ROI on content marketing
Here's the neat, simple process, using which you can measure the ROI (return on investment) of your content marketing.
Marketing strategies that can help small businesses succeed
In the digital marketing world, continuous innovation and consistency by MSMEs are required as no one knows which combination of strategies will click.
How to start Google Ads for your business
Whether you're looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.
50% BPM revenues come from outcome-based deals
BPM companies have seen a significant chunk of their revenue proceeds shifting towards business outcomes.
‘Focus on generating good cash EPS for HCL Tech shareholders’
In CY18, return on equity was 25% and return on invested capital almost 29%.
Top Quant play ideas for the week
Take a look at the top quantitative strategy for the week.
'Indian finance companies 2x more likely than US companies to spot frauds'
Financial services companies in the country are twice as likely as US counterparts to detect a significant increase in identity theft in the past twelve months, says a report.
Top quant trade ideas for the week
The pair (HDFC Ltd / HDFC Bank) has 97 per cent correlation over the past year.