It is time to quit old methods and adopt technology marketing ROI
The system refines your needs by probing with more questions while searching the internet for all your text-based activities.
How SMEs can ensure projects deliver value and ROI
Many research studies have shown that large numbers of projects do not achieve their assig...
ARCs expect around 20% return on investments in BMM Ispat sticky loans
Edelweiss ARC and IndoStar Capital bought loans at about Rs 1,500 cror...
Using human emotions in marketing, with the help of AI
A combination of EEG, facial expression analysis and eye tracking promises to understand a consumers subconscious response, decode cognitive and behavioral metrics and get actionable insights real-time.
Vijay Sethi decodes how analytics projects can deliver ROI
Vijay Sethi, CIO, CHRO, Head-CSR, Hero Moto Corp cracks the code of successful analytics projects with 10 proven best success mantras.
Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy
Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
What kind of residential real estate can get you higher rental return on investment? Find out
Smart choice of investments, value-added services and a host of online rental disrupters can be a game-changing recipe for India’s rental real estate market and the investors.
Returns from which investments have beaten inflation?
Ignoring or underestimating the effects of inflation on your investments can be a a big risk to achieving your financial goals. This is beca...
Few people actually know how much return their investments in different assets are giving
Many investors don’t have a clear understanding of fundamental concepts like returns. However, they cannot be blamed for it.
The changing face of the Indian mobile user
Exclusive India-centric findings gleaned from an InMobi report on India's mobile transformation.
How to start Google Ads for your business
Whether you're looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.
50% BPM revenues come from outcome-based deals
BPM companies have seen a significant chunk of their revenue proceeds shifting towards business outcomes.
‘Focus on generating good cash EPS for HCL Tech shareholders’
In CY18, return on equity was 25% and return on invested capital almost 29%.
Why 55+ generation should be a lucrative market for brands
Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!
Top Quant play ideas for the week
Take a look at the top quantitative strategy for the week.
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