'Indian finance companies 2x more likely than US companies to spot frauds'
Financial services companies in the country are twice as likely as US counterparts to detect a significant increase in identity theft in the past twelve months, says a report.
Returns from which investments have beaten inflation? Here's a comparison
ET Wealth takes a closer look at investment options within each ass...
Top quant trade ideas for the week
The pair (HDFC Ltd / HDFC Bank) has 97 per cent correlation over the past year.
Future of marketing - The new 4 Ps for success
Today's marketer is expected to be on top of all the latest trends if they want to influence today's consumers who are savvy and well informed.
Why digital marketers need to mind the Ps of marketing: Personalisation, Performance and Privacy
Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
Startup SunStrategic helps brands improve their return on investments
SunStrategic works more like an inhouse team for brands and doesn’t have to share ideas and strategies for free:Sherina Kapany, founder, SunStrategic.
How to effectively measure ROI on content marketing
Here's the neat, simple process, using which you can measure the ROI (return on investment) of your content marketing.
Why average return from investments is what you should expect and be happy with
We look down upon the average as it connotes something ordinary or less than desirable in our minds. The lure of beating the average is hard to resist.
Measure return on investments against your own financial goal, not the market average
Which race are you running? Or more precisely, what's the benchmark you should follow? The self-evident answer to that is something that aligns with your needs.
View: 7 steps to craft your digital marketing strategy, improve ROI
The choice of digital media channels should be based on where your target audience is present vs what is popular or others are talking about.
Why 55+ generation should be a lucrative market for brands
Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!
Amidst AI revolution, people are still the creative capital that enterprises need to invest in: Oracle's Francois Lancon
The industry must focus on making the technology bit easier for businesses, by building AI into what they already know, whether in applications, cloud security or customer management.
EPFO weighs exit policy to maximise returns on investments
The EPFO has no exit policy at present as it largely invests in government securities that have a definite maturity window.
Best american colleges based on ROI
A college education is a huge investment of both time and money - so it’s helpful to know which schools and programs are worth it.
SC directs Supertech to pay 10% per annum ROI to Emerald homebuyers
The apex court last year had directed Supertech to pay 10% of invested money per annum as investment returns starting January 2015.
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