Reebok franchisees hold rally, ask return of investment
The franchisees are asking the management of Reebok India to settle their dues for exiting from its dealerships.
Marketing strategies that can help small businesses succeed
In the digital marketing world, continuous innovation and consistency by MSMEs ar...
Microsoft announces ROI Tool
Microsoft Corporation India Pvt. Ltd. on Thursday announced the availability of a set of tools "designed to facilitate the adoption of virtualisation technology" for its customers and partners.
Sports sponsorship: How Indian companies can increase marketing return on investment
For many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
Why equity return on investment for wind sector in India is tempting
The equity RoI for wind sector in India could be 14-16% per annum, which is very good and very few segments offer similar RoIs.
Tata Communications our top pick, going ahead: Dipan Mehta
"Tata Communications our top pick, going ahead."
Google’s employee benefits policy based on RoI and need, not cost: Laszlo Bock
Google is known for its largesse when it comes to employee measures, and the recent death benefits policy may reinforce the belief.
Chasing the impossible: Building an audience organically
Content marketing is the big picture that provides valuable knowledge to raise brand awareness while targeting a group of potential, loyal customers.
Hospices de Beaune auction posts record wine sale
"Despite one of the smallest crops of the past 30 years, Christie’s attracted buyers from 21 countries, bidding strongly for the 43 cuvées offered tonight."
Ads in cabs: Why taxis can be an affordable, efficient advertising medium
With transit media you can wrap a car, bus or practically anything that moves to convey a message and serve as an advertising platform.
Raheja Developers's luxury township Aranya promises to yield impressive returns on investments
The USP of Aranya is obviously the location, easy connectivity and the proximity to IMT Sohna, a 1,700-acre industrial estate planned by the Haryana government.
Understanding consumers on the internet - free of cost!
There are some readily available tools that SMEs can use to understand more about the market, gain relevant insights, and accordingly fine tune their offerings.
Live ROI helps compare brands in the same category: Philip Talbot, ZenithOptimedia
For the largest part of its existence Zenith Optimedia went by the tag of the ROI agency. That's been jettisoned in favour of Live ROI.
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