Understanding consumers on the internet - free of cost!
There are some readily available tools that SMEs can use to understand more about the market, gain relevant insights, and accordingly fine tune their offerings.
India still safe for good return on investment: Nirmal Jain, IIFL
Markets will do very well over the next three to five years and it is good time to invest when markets correct 20% from peak, says Nirmal Jain of IIFL.
Tata Steel aims 32% RoI by 2012
The company intends to do this through a mix of greenfield and brownfield projects, improving product mix, reducing implementation time for brownfield projects and achieving overall cost efficiency.
Read the signs: How to measure the true impact of your marketing campaign
The sheer amount of marketing activity that a consumer is exposed to today, or the “noise”, can completely drown out any “signal” from the campaign.
At 50%, 'risky' tiny cos top RoI charts
Tiny companies as a group generated annualised stock returns of 50% over the last six years, almost twice the returns generated by larger firms.
Banks return to invest in tea cos after 8 years
A few banks which have already started taking exposure to tea companies are State Bank of India, Uco Bank, HDFC Bank, Axis Bank, and ICICI Bank.
Want to be trusted? You have to be liked
If you want to be trusted, you have to be liked. And no, it isn’t the same thing as being nice, says bestselling author and marketing professor Rohit Bhargava
Beetal Livestock & Farm under Sebi scanner for promising hefty returns on investments for rearing goats
A company promising hefty returns on investments made for rearing goats has come under the scanner of market regulator Sebi and action may be initiated against it as early as next week.
A third of employers don't communicate with staff on benefits: Survey
According to the survey, there exists a positive correlation between the perceived value of benefits and effective communication in the organisations surveyed.
US firms can earn high returns by investing in SMEs: CII
With businesses from India and US coming together to tap the potential of small and medium enterprises in the two countries, CII on Sundaysaid American firms could earn "high returns" by investing in the Indian SMEs.
Mumbai emerges as best city to invest with returns from 12-19%: Report
Mumbai emerges as the best city to invest in with investor returns ranging from 12%-19% across 33 business districts in India.
'85% Indian marketers bullish about brand performance in 2013'
Indian marketers seem to be optimistic about their brand performance in 2013 as 85 % of them surveyed expect their sales to be higher than last year's, says a study.
Earn high return by investing in Dividend-FD combo
Hybrid strategy--investing in dividend shares and re-investing them in fixed deposits, can earn 20%, like Warren Buffet.Views/Recommendations I Stocks to watch
IIP numbers signal return of investment cycle: Rajesh Jain
Rajesh Jain, Market Strategist in an interview to ET NOW said that the IIP numbers are very clearly signalling a return of the investment cycle, which is not driven by the government and with the return of inflation, there will be a greater credit demand.
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