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Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad world
The two young Bollywood actors have signed up close to a dozen brands ea...
With exponential growth of technology, is traditional marketing dead?
Modern marketing techniques provide a very cost effective marketing pla...
The marriage of e-commerce and content marketing
A study by Deloitte earlier this year pegged the value of the eCommerce market in India at $16 billion for 2015 - that's a staggering 300% increase.
Customer experience 2020: Mobile, voice, social and contextual
"Technology has flattened the competitive landscape. It has lowered the barrier for entry, allowing a new era of competition to change the market place."
How curating content for social media can save you time and free up resources
Think about it, when you are chatting with a friend, do you constantly keep trying to talk about yourself? That doesn't make for great conversation.
Understanding search advertising for result driven digital marketing
The search ad platforms provide absolute control over the amount of money you spend. It could be Rs 500 a day or Rs 50 lakh a month - you decide the budget.
Free cash flow at big companies at 6-year low; capex major reason
The sample companies undertook Rs 4 lakh crore worth of capital expenditure in FY19.
The 3 main challenges in retirement planning and how to overcome them
The real problems in retirement planning are not about the corpus. If we have an aggressive saving habit and have enough income to not touch it while working, we are all likely to retire with enough wealth.
Top quant strategies for the week ahead
Pair has 97% correlation over the last one year and trade lot ratio of 1 with price ratio of 0.49.
Top quant strategies for the coming week
This pair has 87% correlation over the last one year.
Norway wealth fund CEO to step down after 12 years
Yngve Slyngstad, 56, has been with the fund for 22 years and has held the top job since January 2008. He invested heavily during the stock market meltdown soon afterwards and has overseen a fivefold rise in asset values while in charge.
The best asset mix you can opt for in the new Samvat year ahead
Asset allocation is important as it can insure a portfolio against volatility.
Regulator weighs moving to gas entry-exit tariff model
The Petroleum and Natural Gas Regulatory Board (PNGRB) is considering a gas transmission tariff reform that would allow the tariff to be fixed separately for each entry and exit point of the pipeline.
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