Why stand-up comedian Vir Das is having the last laugh
Brands of all hues, from Titan to a Johnnie come lately like Swedish telecom label Rebtel, are queueing up outside the stand-up comedian's studios.
Is Bira going to be a keeper or beer today, gone tomorrow?
In an industry still dominated by the blue bird and a few others, the happy monkey...
Here's how you can get your wedding funded by brands
Weddings in India are big, the number of guests is typically in the hundreds if not thou...
Here's how regional brands are using social media to get maximum bang for their buck
It’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so beloved by brands, only goes so far.
Google and Facebook duopoly in the consumer attention and ad space
Snap Inc's IPO marks the latest salvo in a slugfest for consumer attention and advertising dominance. How do the various contenders stack up?
AT&T's 'Live Proud - This is me' campaign shows #LoveWins big
AT&T is known to have been the first company to have a policy in place that banned discrimination against LGBT employees way back in 1975.
Making hair while the sun shines: GCPL gets Kareena Kapoor to give add some lustre
GCPL led by the mass market driven Godrej Expert is readying itself for a shift of sorts, to the premium end of the haircolour market.
The world's biggest online piracy site goes offline as alleged founder is arrested in Poland
Artem Vaulin is the alleged ringleader of Kickass Torrents & is accused of distributing over $1 bn worth of illegally copied content.
Are you ready to have conversation with brands' chatbots?
These apps could play a huge role is customer service, feedback and experience, essentially in enhancing the brand experience.
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