ADIDAS
As Covid drives buyers to ecommerce portals, brands upgrade own websites
Many consumers had complained of initial hiccups in the services of some top brands that launched their webstores this year. Companies also agree that they have significant room to improve services.
Pandemic brings webstores into limelight
“Brands have also started investing in customer acquisitions,” said Nitin Chhabra, chief executive o...
Adidas tells employees it may sell Reebok
The announcement has sent ripples of uncertainty through local ranks of the world’s second-largest ...
Rare Adidas-Meissen sneakers, which are not meant to be worn, may fetch $1 mn at NY auction
The leather shoes are tipped to set a new record for a pair of trainers.
Square Yards CEO plays sports to pamper himself, says sleep is a healer & stress buster
Travelling is always on top of Tanuj Shori's wish-list.
Adidas cautious for year end as pandemic returns
Third-quarter sales fell by a currency-neutral 3% to 5.96 billion euros ($7.05 billion), while operating profit fell 12% to 794 million euros, ahead of average analyst forecasts for 5.91 billion and 723 million euros respectively.
Ranveer Singh decodes the ZXience of ‘squishiness’ in the latest adidas Originals sneakers
Adidas has constantly innovated its original ZX series, one of its longest-running and most successful verticals through decades.
Nykaa says new fashion category to top sales of Rs 500 crore
Fashion and beauty brands said they expect strong revival this festive season, which is peak season for both businesses, fuelled by pent up demand and lockdown curbs having eased across cities.
European stocks extend recovery ahead of PMIs; Adidas jumps
The German DAX rose 1%, with Puma and Adidas up over 4% after U.S. sportswear maker Nike reported strong earnings and forecast better-than-expected sales for 2020.
Wildcraft eager to take growth to periphery of India, play part in self-reliant country goal
The company, which started more as a hobby by a group of like-minded people who are into hiking and trekking way back in the 1990s, is seeking to play its part in the story of India's self-reliance.
Team India kit sponsorship: Puma buys bid document, Adidas could also enter fray
As far as Puma is concerned, it has had an increased interest in the Indian market over the years especially through IPL but now it also has India captain Virat Kohli as its brand ambassador along with KL Rahul.
End of sales season? Retailers see washout as consumers stay away from malls, online shopping
Two weeks after brands such as H&M, Shoppers Stop, Lifestyle, Marks & Spencer, Jack & Jones, and Tommy Hilfiger started their bi-annual mega sales events, company executives and shopping mall officials say they are witnessing merely 10-20% incremental business during the heavy discounting season compared to any non-sales weeks.
Retailers being offered rebates on rents
Brigade Malls in Bengaluru is extending a 50% rebate on rent to its tenants from mid-March until its two malls reopen. Phoenix High Street Mall in Mumbai is giving retailers the option of paying March-June rents together in July, according to two top retail executives.
Coronavirus impact: Lifestyle & fashion companies push discounts as stores stay shut
Given the scenario, brands such as Gap, Hummel, Adidas, Aeropostale and Asics, among others, are giving discounts of 30-60% on various products.
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
