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Coronavirus impact: Lifestyle & fashion companies push discounts as stores stay shut
Given the scenario, brands such as Gap, Hummel, Adidas, Aeropostale and Asics, among others, are giving discounts of 30-60% on various products.
Adidas apologises after backlash over refusing to pay rent amid coronavirus scare
The German sportsgear maker said they paid their landlords ...
Covid-19 fallout: Outrage breaks out in Germany as Adidas, H&M stop paying rents
Several policymakers have spoken against big corporations wh...
Top brands shun exclusive e-tail deals
The move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platform. For instance, German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India.
Why foreign fashion companies are increasing their store sizes in India
Nike is more than tripling some of its store sizes to 3,000-5,000 square feet, as is Levi’s, which is expanding to 3,000 sq. ft. Market leader Zara is asking malls to double its space to 25,000-30,000 sq. ft. Benetton has identified 20 top locations in the metros to expand its outlets.
Social-distancing doesn't need to affect your fitness: Simple workouts that you can follow at home
Just 10 minutes of skipping rope can burn up to 150 calories.
Puma India elevates India MD Abhishek Ganguly to General Manager- SE Asia and India
In a letter to the brand’s business partners, Bjorn Gulden, global CEO of Puma SE, announced Ganguly’s elevation in the company adding that that he will continue to work out of Puma’s India head office in Bengaluru.
Kobe Bryant's Lakers jersey, medals to go on auction
The basketball player's items were already being planned for auction when he was died in a helicopter crash.
Tie-up with Virat Kohli's One8 contributes 10% of Puma India sales
Association with One8, the brand run by cricketer Virat Kohli, has contributed a full 10 per cent of Puma India sales for the global sportswear brand Puma in 2019 fiscal year.
As China fights the coronavirus, some say it has gone too far
While China must stop the outbreak, economists say, some of its methods are hurting livelihoods of people.
PT Usha, Uma Thurman, Bruce Lee: The rise of Onitsuka Tiger, and what other brands looking for a image boost can learn
The success of the brand illustrates the cyclical nature of fashion, and how disparate events can elevate a regular sports shoe to luxury.
Decathlon overtakes Adidas, Nike in sports gear retailing
With 70 large, warehouse-like stores, Decathlon's product pricing is about 30-40% lower than competing products.
Those five minutes: When Sachin Tendulkar faces six deliveries
With a dodgy shoulder, Tendulkar didn't take part in the charity game but was played an over from Australia's superstar woman cricket Ellyse Perry during the break. Perry had challenged Tendulkar to face her for an over in a video message on social media which the Indian legend had accepted.
Top brands shun exclusive e-tail deals
German sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India. British retailer Marks & Spencer, which went online in India through Flipkart Group, has now moved to Amazon and Ajio as well.
A celebration of individuality: Adidas unveils VRCT jacket with a customisable badge
Its launch saw Swapna Barman, Dipika Pallikal and Simranjit Kaur in attendance.
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