There is a new set of sports stars on billboards now
Table tennis player Manika Batra was signed as the brand ambassador of global nutrition company Herbalife last week and two brands are in talks with her agency.
Watch: Hima Das' journey in her own words
From running barefoot on the streets of Assam to having her name on custom made Adidas shoes. Sprin...
Endorsements are important but after game, says Hima Das
The 18-year-old sprinter from Assam made history when she won the gold medal in wome...
Gresham Fernandes, Impresario Group’s Culinary Director, loves his coloured sneakers
He thinks men should add colour to their look with socks and colourful sneakers.
Rooter raises Rs 4.5 cr in pre-series A
The pre-series A round will also help the company get into markets including the GCC region (Qatar, the UAE, Saudi Arabia, Oman, Kuwait and Bahrain).
After Nike, Adidas may also lay off 25% employees in India
The company, which owns Reebok, has been in talks with Reliance Brands to hand over a chunk of its franchise business.
European shares retreat as trade fears, sanctions on Russia weigh
The on-going corporate season also prompted steep moves among companies publishing second-quarter results.
Adidas-owned Reebok cleared to open own stores in India
The move follows the government's decision to give similar approvals to Chinese smartphone maker Oppo and luxury goods retailer Louis Vuitton's this month.
Consumers shun ecommerce, flock retail stores for fresh fashion
More consumers are paying full prices to buy the newest products of Tommy Hilfiger, Adidas, US Polo and Nike, among others, a trend that’s been rising in the past two quarters, according to industry executives.
Kanye West may be the next billionaire on the block, thanks to Yeezy
West is the majority stakeholder at Yeezy, which has had collaborations with Adidas.
Why legacy Supply Chains aren't fit for purpose in the age of customer experience
Business leaders in the region today are challenged with delivering differentiated customer experiences; leading many to rethink the way they design their supply chain operations.
Global apparel brands to raise prices on duty hike
From sportswear giant Adidas to Spanish fast fashion retailer Zara, global retailers import a sizeable chunk of their stocks to sell in India. Several brands TOI spoke to slammed the duty hike.
Don't fall for the trap: No, Adidas isn't giving free shoes on WhatsApp
Adidas has confirmed that the message is a hoax.
From Bangalore to Berlin: How different are the running cultures?
One sport, two countries, and the changing culture.
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